Peter Li
Head Of Digital Strategy & Transformation
SHANGHAI
Summary
20 years of experience with Fortune 500 MNCs, with a strong track record in driving digital strategy and transformation that delivers measurable business impact. Proven expertise in managing digital projects and product implementation with a results-oriented approach.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Head of Digital Strategy & Transformation
Sanofi
10.2023 - Current
- Drove overall digital & AI strategy development and execution across Sanofi China’s digital organization, spanning digital products, digital data, and digital technology to strengthen HCP and patient engagement and support business impact.
- Led omni-channel strategy development and execution to enhance HCP and patient engagement through a seamless online-to-offline experience, benchmarking cross-industry best practices.
- Partnered with business teams to define digital roadmaps and strategic plans, ensuring alignment between business requirements and budget requests.
- Led to establish a 50+ FTE Digital Hub in Chengdu, building core capabilities to accelerate China's digital transformation.
- Drove continuous digital capability building through digital reorganization, talent development, and operational excellence improvement.
Director, Digital Transformation & PMO
Adidas
09.2021 - 09.2023
- Led omni-channel digital transformation strategy development and alignment with the China leadership team, translating business priorities into actionable initiatives. Led the omni-channel solution implementation in China, including the rollout of an omnichannel OMS, cross-channel stock sharing, and centralized customer service capabilities
- Oversaw digital product implementation in collaboration with cross-functional teams and external vendors
- Revamped CRM capabilities by optimizing member tiering and package design, and launched a new member center
- Improved the consumer experience through enhanced product quality, shorter customer service lead time, and a 10% online DSR improvement
Senior Manager, Digital Transformation
LEGO
01.2019 - 09.2021
- Developed and drove the overall digital strategy to enable a seamless online-to-offline omnichannel customer experience
- Built the digital roadmap in alignment with global and China leadership teams, benchmarking market best practices to support business priorities
- Led digital product design in close collaboration with global and local stakeholders across digital and business functions
- Led the transformation of the Tmall business model from B2B to B2C, supporting RMB 1B/year sales and building key digital and business capabilities
- Implemented the first customer relationship management (CRM) system to enhance customer engagement and support a seamless O2O experience across all touchpoints
Project Manager
APPLE
10.2015 - 01.2019
- Spearheaded enterprise-wide initiatives to enhance both online and offline customer shopping journeys, ensuring a seamless customer experience.
- Partnered with senior management and key stakeholders to define project roadmaps, establish milestones, and maintain transparent communication throughout the project lifecycle.
- Coordinated cross-functional teams and aligned internal and external partners to ensure resource availability, support project execution, and maintain alignment with business objectives.
- Implemented effective change management strategies to support successful project adoption, integration, and organizational readiness.
National Supply Chain Manager
Air Liquide
01.2013 - 10.2015
- Led end-to-end supply chain management for packaged gases, covering sourcing, manufacturing, logistics, and warehousing operations.
- Supported supply chain network design and optimization initiatives to improve efficiency and reduce costs.
- Championed supply chain excellence through strategic project management efforts and cross-functional coordination.
- Drove the implementation of supply chain systems to strengthen operational effectiveness and process alignment.
Business Process Manager
TE CONNECTIVITY
11.2010 - 01.2013
- Spearheaded APAC transportation business process management, ensuring streamlined setup, effective evolution, and clear communication protocols.
- Championed transportation excellence by applying industry best practices to strengthen operational efficiency and process consistency.
- Executed project management responsibilities for transportation initiatives, ensuring timely delivery and budget adherence.
- Led the successful implementation of advanced transportation systems, optimizing regional logistics performance.
Logistics Planning Supervisor
Coca-Cola
07.2006 - 11.2010
- Supported logistics planning and performance evaluation activities to help monitor operational efficiency and service effectiveness.
- Contributed to logistics project implementation by coordinating tasks and supporting execution across logistics-related initiatives.
- Managed logistics supplier relationships by supporting supplier coordination and follow-up to ensure effective collaboration.
- Delivered internal SCM functional training to strengthen team understanding of supply chain management processes and practices.
Education
MBA - General Management
Shanghai Jiao Tong University
04.2001 -
Bachelor of Science - Applied Mathematics
East China University of Science And Technology
04.2001 -
Timeline
Head of Digital Strategy & Transformation
Sanofi
10.2023 - Current
Director, Digital Transformation & PMO
Adidas
09.2021 - 09.2023
Senior Manager, Digital Transformation
LEGO
01.2019 - 09.2021
Project Manager
APPLE
10.2015 - 01.2019
National Supply Chain Manager
Air Liquide
01.2013 - 10.2015
Business Process Manager
TE CONNECTIVITY
11.2010 - 01.2013
Logistics Planning Supervisor
Coca-Cola
07.2006 - 11.2010
MBA - General Management
Shanghai Jiao Tong University
04.2001 -
Bachelor of Science - Applied Mathematics
East China University of Science And Technology
04.2001 -