PETER ZIEGLER
San Francisco,CA
Summary
Hospitality operator with 20+ years in San Francisco, including General Manager roles with Delarosa, part of Back of the House Group Inc., across the Marina and Downtown locations, as well as supporting the opening of additional properties. Having worked nearly every front-of-house position, I bring a grounded understanding of restaurant operations from both the floor and management perspective. That experience has shaped my ability to lead teams across a range of concepts, from hospitality-driven restaurants to high-energy, multi-level barcades. Hands-on leader with experience in daily operations, beverage programming, manager training, service standards, and P&L analysis, with a focus on understanding trends, improving efficiency, and protecting the guest experience without losing the character of the concept.
Overview
22
22
years of professional experience
Work History
General Manager
Delarosa | Marina & Downtown
San Francisco, USA
11.2020 - 02.2026
- Led FOH across high-volume locations, managing teams of 35–40
- Maintained and executed a full beverage program (cocktails, beer, wine) in collaboration with the Beverage Director
- Managed inventory systems, ordering, and vendor relationships to control costs and maintain consistency
- Led training and development of FOH teams on product knowledge, service standards, and execution
- Drove sales through seasonal menu updates and enhancing staff engagement, resulting in increased customer satisfaction
- Partnered with the marketing team to execute revenue-driving events and brand activations, including Girl Dinner and Veuve Clicquot 4th of July programming
- Managed service flow during peak volume, ensuring timely ticket handling and maintaining high guest satisfaction
- Oversaw labor, scheduling, and performance in line with sales and profitability targets
General Manager / Bar Manager
Barrel Proof
San Francisco, USA
10.2017 - 03.2020
- Led daily operations for a high-volume cocktail and craft beer bar
- Built and ran the cocktail and beer program, balancing creativity with consistency and speed
- Executed events and programming that increased traffic and repeat business
- Managed inventory, ordering, and cost of goods to maintain margins
- Developed staff through hands-on training and clear service standards
Bar Manager
Sessions at the Presidio
San Francisco, USA
08.2015 - 09.2017
- Led bar staff training across product knowledge and service standards
- Managed inventory, ordering, and vendor relationships with a focus on cost control
- Built seasonal cocktail and spirits programs aligned with a chef-driven concept
- Supported large-format events and off-site activations tied to the brand
Front of House (Multiple Roles)
Thirsty Bear Brewery & Restaurant
San Francisco, USA
04.2004 - 04.2015
- Completed day-to-day duties accurately and efficiently.
- Recognized by management for providing exceptional customer service.
- Contributed to cocktail program development and execution in a high-volume environment
Education
Advertising
Academy of Art University
San Francisco, CASkills
Multi-Unit Operations
- Restaurant Openings
- Manager Training & Leadership Development
- High-Volume Service Standards
- Labor Strategy
- P&L Analysis
- Inventory & Cost Control
- Vendor Relations
- Beverage Program Development
- Menu Engineering
- Systems Implementation
- Event Programming
- Brand Standards & Concept Integrity
- Systems: Bevager Toast Ottimate BentoBox OpenTable Teams Word Excel Outlook Photoshop Canva
Press
- San Francisco Chronicle
- Eater SF
- SF Examiner
References
Khalid Mushasha | Director of Operations | Back of the House Group Inc.
khalid@backofthehouseinc.com
Caterina Mirabelli | Beverage Director | Back of the House Group Inc.
caterina@backofthehouseinc.com
Henry Vazquez | Owner | Phonobar / Barrel Proof
henryavazquez@gmail.com
Brady Knight | Director of Outlets | Proper Hospitality
brady.knight@properhotel.com
Timeline
General Manager
Delarosa | Marina & Downtown
11.2020 - 02.2026
General Manager / Bar Manager
Barrel Proof
10.2017 - 03.2020
Bar Manager
Sessions at the Presidio
08.2015 - 09.2017
Front of House (Multiple Roles)
Thirsty Bear Brewery & Restaurant
04.2004 - 04.2015
Advertising
Academy of Art University