Summary
Overview
Work History
Education
Skills
Timeline
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Petra Prostran

Georgetown,TX

Summary

Well-rounded and professional individual with experience in marketing, communications and training · Experienced in copywriting and creative work · Detail-oriented team player with strong organizational skills · Able to handle multiple projects simultaneously with a high degree of accuracy · Interested in a part-time or full-time position where interpersonal skills can be applied.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist

Interkom
09.2021 - 11.2023
  • Proficient use of Google, YouTube, Instagram and Facebook ads
  • Implemented marking campaigns for broad client base; art galleries, child care agencies, theatres and more
  • Optimized website content, keywords, and images to improve search engine rankings
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
  • Managed digital projects from initial concept through final implementation and live monitoring
  • Wrote client blog posts, press releases, season brochures, appeal letters, newsletters and more

Marketing Analyst

Accenture
05.2019 - 08.2021
  • Elevated into management role after seven months of top performance on Meta client account
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement
  • Developed strong rapport with multiple high-value clients
  • Proficiency with Facebook Ads Manager and Business Manager; helped clients navigate tools and platforms
  • Trained entry-level analysts on protocols and best practices

Team Leader

Saje Natural Wellness
10.2016 - 05.2019
  • Planned, managed, and directed daily operations to increase revenue and reduce costs
  • Assessed and tracked KPIs, ensuring performance improvements were made based on their analysis
  • Took ownership of Product Knowledge training, creating documents and presentations for upcoming product launches

Education

Diploma - Heritage Conservation

Willowbank School of Restoration Arts
Queenston, Ontario
05.2019

Bachelor of Arts - History

University of Guelph
Guelph, Ontario
04.2013

Skills

  • Project Collaboration
  • Verbal and Written Communication
  • Copywriting, Editing and Review
  • Adaptability and Flexibility
  • Research & Analytics
  • Marketing Support
  • Campaign Development

Timeline

Digital Marketing Specialist

Interkom
09.2021 - 11.2023

Marketing Analyst

Accenture
05.2019 - 08.2021

Team Leader

Saje Natural Wellness
10.2016 - 05.2019

Diploma - Heritage Conservation

Willowbank School of Restoration Arts

Bachelor of Arts - History

University of Guelph
Petra Prostran