Peyton Powell
Louisville,KY
Overview
1
1
Certification
5
5
years of professional experience
Work History
Digital Content Strategist & SEO Writer
— Spixler AB
02.2023 - Current
- Lead SEO-driven content strategy across sports betting and iGaming websites, focused on improving organic visibility, aligning content with search intent, and building topical authority.
- Conduct keyword research, SERP analysis, and competitor audits to guide content planning, identify ranking opportunities, and optimize existing content.
- Write and edit long-form evergreen content, including in-depth reviews and guides, with a focus on on-page SEO, E-E-A-T, and information gain.
- Helped grow organic search traffic, increasing monthly clicks by over 400% (from ~24,800 to 124,500+) and monthly impressions by over 230% (from ~4.8M to 16.4M+)
Contributing Writer
— FanSided (Minute Media Ltd.)
01.2023 - 01.2025
- Wrote timely articles for BigRedLouie and Saturday Blitz, covering news, game analysis, and feature stories on Louisville sports and college football.
- Worked closely with Site Experts to brainstorm article ideas and tailor content to audience interests, with a focus on trending stories and recent events.
Content Writer & Editor
— ChemTalk
11.2021 - 12.2022
- Wrote articles and designed tutorials covering a wide range of chemistry topics within focus areas such as biochemistry, organic chemistry, and physical chemistry.
- Proofread, edited, and critiqued the work of other writers on staff to ensure accuracy, readability, and consistency before publication.
Education
Master of Science - — Digital Marketing Communications
West Virginia University
Morgantown, WV05-2026
Bachelor of Science - — Neuroscience And Psychology
University of Louisville
Louisville, KY05-2022
Skills
- Content Writing
- On-Page SEO
- Keyword Research
- SERP Analysis & Competitor Research
- Internal Linking Strategy
- Content Planning
- Affiliate Content Marketing
- WordPress CMS
- Ahrefs
- Google Search Console
Certification
- Google Analytics 4 (GA4)
- HubSpot (Content Marketing, Digital Marketing, Inbound Marketing, Social Media Marketing I & II)
- Semrush (Keyword Research Essentials, SEO Essentials, Technical SEO and AI Search Essentials)
Timeline
Digital Content Strategist & SEO Writer
— Spixler AB
02.2023 - Current
Contributing Writer
— FanSided (Minute Media Ltd.)
01.2023 - 01.2025
Content Writer & Editor
— ChemTalk
11.2021 - 12.2022
Master of Science - — Digital Marketing Communications
West Virginia University
Bachelor of Science - — Neuroscience And Psychology
University of Louisville