PEYTON Reffeitt
Westfield,IN
Summary
Goal-oriented Senior Marketing Manager with a 5 year history of progressive marketing success. Adept at building campaigns to increase sales and grow partnerships.
Overview
5
5
years of professional experience
Work History
Senior Marketing Manager, Demand Generation
PFL
02.2024 - Current
- Collaborated with sales teams to develop effective lead generation programs and tactics.
- Managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Designed customer segmentation models to target specific audiences with tailored messaging.
- Utilized digital marketing tools such as Drift, Marketo, LinkedIn advertising and Demandbase to drive MQLs for the business
Senior Partner Marketing Manager
PFL
01.2019 - Current
- Secured dozens of new 5-star reviews from Salesforce SwagIQ users through coordinating a product review campaign utilizing the Salesforce App Exchange
- Developed and executed marketing campaigns through Marketo, Slack, and direct mail to build relationships with partners at Salesforce
- Facilitated project management tool and weekly team meetings to set priorities and expectations for all team members.
Marketing Programs Manager
PFL
06.2021 - 07.2022
- Project managed a series of direct mail campaigns that let to 70% of the total company meetings booked for the sales team in 2021
- Planned and executed full funnel account-based marketing programs across healthcare, financial services, B2B, and B2C industries
- Assisted in the planning and execution of webinars, virtual events, and tradeshows including a field event that led to six figures in sales qualified pipeline
- Collaborated with sales leadership on a weekly basis to identify gaps and opportunities to improve the sales process by providing case studies, updated messaging, direct mail programs, and ultimately led to an increase in meetings booked
- Managed and moderated bi-weekly field enablement series to present new sales collateral, sales trainings, and thought leadership materials to 70+ employees to increase consistent communication and messaging across the organization.
Demand Generation Specialist
PFL
06.2019 - 05.2021
- Implemented direct mail campaign that generated 48 sales qualified leads and $700,000 in pipeline in 2021
- Effectively utilized Salesforce and Demandbase reporting tools to track/report campaign performance for direct mail programs, events and ABM campaigns to senior leadership
- Onboarded and successfully trained 6+ new PFL employees.
Marketing Intern
Harden Jackson Law
- Managed marketing initiatives to promote firm, including multiple social media accounts
- Researched, analyzed data, and presented findings to attorneys relating to specific case law
- Created database of leads and referrals and made recommendations for future outreach.
Marketing Intern
Chick-fil-A
- Directed marketing and community outreach efforts for multiple stores and programs
- Conducted B2B sales calls and business development opportunities
- Led social media programs to increase consumer awareness.
Education
Bachelor of Arts - Corporate Communications
Taylor University
Skills
- Digital Advertising
- Partnership Development
- Cross-Functional Collaboration
- Budget Oversight
- Sales Enablement
- Direct Mail Campaigns
- Multi-Channel Marketing
Charitable Civic Involvement
- Multiple humanitarian relief trips to Haiti and Nicaragua
- Volunteer work with the Boys and Girls Club and Safe Families for Children
- Community Service in the Brookside Development in downtown Indianapolis
Professional Highlights
- Following college graduation, chosen as a member of the prestigious Orr Fellowship, selected as one of 40 from thousands of high-quality applicants; participated in 2 year post graduate business program
- Promoted from Specialist to Marketing Manager to Senior Marketing Manager
Timeline
Senior Marketing Manager, Demand Generation
PFL
02.2024 - Current
Marketing Programs Manager
PFL
06.2021 - 07.2022
Demand Generation Specialist
PFL
06.2019 - 05.2021
Senior Partner Marketing Manager
PFL
01.2019 - Current
Marketing Intern
Harden Jackson Law
Marketing Intern
Chick-fil-A
Bachelor of Arts - Corporate Communications
Taylor University
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