Summary
Overview
Work History
Education
Skills
Timeline
Generic

PhaShunta Smith

Ypsilanti

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience

Work History

On-Air Talent

MacDonald Broadcasting
07.2023 - Current
  • Play music tracks from playlists provided by station management. Operate studio sound boards and desks for professional broadcasts (Power 96.5 FM).
  • Research topics for comment and discussion.
  • Deliver exceptional programming to audience members by always researching events and programs.
  • Announce ads, song switches, weather and breaking news segments for radio broadcasts.

Social Media Coordinator

University Of Michigan Credit Union
09.2018 - Current
  • Participates in affinity partner activities such as Lions and Michigan games, as well as UMCU activities and events to provide coverage and recap reels for both the business and employer brand aspects in a timely and relevant manner.
  • Maintain current social media trends through attending professional conferences and webinars.
  • Posts, monitors and maintains the Company’s social media accounts including but not limited to Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.; creates new accounts for additional social media platforms as appropriate.
  • Assists in the development of the digital marketing strategy including, but not limited to, organic and paid social media to ensure our brand is relevant, current and optimizes lead generation and member acquisition.

Entertainment Journalist & Podcast Host

MP Media Co.
10.2013 - Current
  • Provide on-air commentary for television stations (such as MSNBC, MTV, ABC7, TVOne and more.)
  • Attend press conferences, red carpets and other media events to gather relevant information and quotes for stories (such as BET Awards, Soul Train Awards, Nickelodeon Awards and more).
  • Develop story ideas and conduct interviews with industry experts and celebrities.
  • Maintain up-to-date knowledge of current events and industry trends.
  • Perform research and check facts to maintain high standard of journalistic integrity.
  • Write, edit and produce stories for Internet and digital channels.

Host/Producer Graduate Intern

WUPW FOX36
07.2023 - 08.2023
  • Shadowed station Host/Producer through the production process, pre-production meetings, shooting, editing, and producing local Toledo Now on-air vignettes. Organized and scheduled video shoots and edits.
  • Learned how to create and execute effective station on-air and online marketing campaigns. Gained an understanding of how to create and present marketing and promotional ideas/campaigns using Power Point, Excel and Adobe Premiere Pro.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Assignment Desk Graduate Intern

WDIV Local 4
10.2022 - 12.2022
  • Kept on top of breaking and continuing news stories, assigned and dispatched crews and reporters.
  • Gathered news for daily stories, screened incoming news stories for reporters, checked in several times daily with police stations for news, watched/listened to other media outlets.
  • Organized material to research and complete writing tasks for Local 4's website.

Programming and Promotions Intern

Iheartmedia, Clear Channel
04.2014 - 06.2014
  • Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
  • Engaged listeners through social media platforms to increase station visibility.
  • Answered to listeners regarding song requests, giveaways and commentary.
  • Found, researched, fact-checked and wrote scripts for relevant topics in local news.

Education

Master of Arts - Media And Communication

Bowling Green State University
Bowling Green, OH
12.2024

Bachelor of Science - Communication, Media & Theatre Arts

Eastern Michigan University
Ypsilanti, MI
12.2018

Skills

  • Organizational Skills
  • Social Media Marketing
  • Complex Problem-Solving
  • Public and Media Relations
  • Digital Content Development
  • Journalistic Reporting
  • Research Skills
  • Radio Broadcasting
  • Strategic Development
  • Video Production and Editing

Timeline

On-Air Talent

MacDonald Broadcasting
07.2023 - Current

Host/Producer Graduate Intern

WUPW FOX36
07.2023 - 08.2023

Assignment Desk Graduate Intern

WDIV Local 4
10.2022 - 12.2022

Social Media Coordinator

University Of Michigan Credit Union
09.2018 - Current

Programming and Promotions Intern

Iheartmedia, Clear Channel
04.2014 - 06.2014

Entertainment Journalist & Podcast Host

MP Media Co.
10.2013 - Current

Master of Arts - Media And Communication

Bowling Green State University

Bachelor of Science - Communication, Media & Theatre Arts

Eastern Michigan University

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