PHIA DENG
Richmond,TX
Summary
- Sale and Marketing executive with over 5 years experience in USA, UK and China to reach business goals.
- Have 4 years experience in Redbook,Instagram,Tiktok marketing, specializing in contention creation,video editing and graphic design.
- Accomplished marketing professional in developing and implementing strategic approaches to drive market growth, bottom-line profitability and maximizing brand image.
- Have passion about Beauty/Outdoor activity/Fashion
Overview
6
6
years of professional experience
Work History
Chinese Marketing Specialist
Wave Plastic Surgery, Inc.
10.2021 - Current
- Developed engaging Redbook contents, including video editing, graphic design and translation for promotional online campaigns,resulting in a gain of 3,700 followers in six months, with 11 posts each received over 10,000 views.
- Collaborated in weekly and monthly marketing strategy meetings for Redbook, Instagram, and TikTok, presenting campaign performance insights and creating detailed PowerPoint presentations to drive informed decision-making and optimize future initiatives.
- Researched audience trends, the latest medical technologies, and local competitors for content writing on Redbook and the WeChat official account.
Marketing Associate
Animestation, Inc.
06.2020 - 10.2021
- Led offline advertising and social promotional events, including roadshows and trade shows, while collaborating with the sales team to brainstorm effective offline marketing strategies.
- Created and scheduled content for Instagram and TikTok, promoted products on the website, and optimized email marketing to drive sales.
- Built and maintained relationships with Instagram cosplayer influencers through product postings, unboxings, event collaborations, and ambassador partnerships to increase reach and brand awareness.
Public Relations Marketing Specialist
China Telecom Co,Ltd.
09.2018 - 06.2020
- Maintained strong relationships with business clients, collaborating with Chinese and European colleagues to develop and implement international marketing strategies.
- Led monthly evaluations of product pricing, costs, sales, and promotional efforts, benchmarking against comparable markets to ensure competitiveness.
Education
Master of Arts - Media And Communication
City University of London
London, UK08.2018
Bachelor of Arts - Marketing
Zhongnan University of Economics And Law
Wuhan, China07.2017
Skills
- Adobe creative suite
- Canva
- CapCut,剪映
- Hubspot, Buffer, Collabstr
- Social media channel(Redbook, Instagram, Tiktok, Wechat, Douyin)
- Shopify, wix, wordpress
- Fluent in English and Mandarin
Timeline
Chinese Marketing Specialist
Wave Plastic Surgery, Inc.
10.2021 - Current
Marketing Associate
Animestation, Inc.
06.2020 - 10.2021
Public Relations Marketing Specialist
China Telecom Co,Ltd.
09.2018 - 06.2020
Bachelor of Arts - Marketing
Zhongnan University of Economics And Law
Master of Arts - Media And Communication
City University of London
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