Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Passion
Timeline
Generic

Philippe Halaburda

Newburgh,NY

Summary

Creative Art Director & Brand Designer with over 10 years of experience leading visual strategy, brand development, and campaign execution across healthcare, diagnostics, and event industries. Proven ability to craft compelling brand identities, design impactful digital and print assets, and elevate user engagement through innovative visual storytelling. Adept at collaborating with cross-functional teams to align creative vision with business goals, driving measurable outcomes such as increased web traffic, client engagement, and brand recognition. Skilled in Adobe Creative Suite, UX/UI principles, and leading high-performing design teams to deliver projects on time and with excellence.

Overview

15
15
years of professional experience

Work History

Art Director

Acutis Diagnostics
, NY
01.2018 - Current
  • Rebranded the company’s visual identity and defined its long-term stylistic direction, aligning design with clinical precision and trust.
  • Led the end-to-end design execution of marketing campaigns for new test launches, increasing client-patient engagement by 35%.
  • Developed consistent and compelling brand systems tailored to each diagnostic test, strengthening brand recognition and market positioning.
  • Designed high-impact visuals for social media and digital platforms, directly supporting the sales strategy and boosting lead conversions.
  • Collaborated cross-functionally with clinical and marketing teams to ensure all creative assets reflected scientific accuracy and brand integrity.

Senior Brand Designer

PH260272
, NY
01.2016 - Current
  • Played a key role in designing logotypes and brand identities for diverse projects and high-impact campaigns within the 360 creative framework.
  • Partnered directly with clients to align design solutions with business objectives, consistently delivering projects that exceeded expectations.
  • Led the development of innovative advertising campaigns that strengthened brand positioning and market relevance.
  • Executed cohesive design strategies across print and digital media, ensuring consistent brand messaging across platforms and industries.
  • Contributed to cross-functional creative teams, bringing strategic design insight to support branding initiatives from concept to execution.

Senior Brand Designer

Acutis Biosciences
, NJ
05.2021 - 12.2023
  • Developed a compelling brand identity to support the company's expansion in the precision medicine space, establishing a strong market presence.
  • Designed and launched the company’s primary website, enhancing both user experience and visual appeal to align with scientific innovation.
  • Created visually impactful investor presentations that effectively communicated the company’s mission and growth potential.
  • Led the development of innovative design concepts and social media campaigns, resulting in a 30% increase in website traffic within six months.
  • Collaborated closely with scientific and business teams to ensure branding accurately reflected the company’s precision medicine expertise.

Art Director

Com&Co
, France
09.2010 - 04.2016
  • Directed creative teams to successfully deliver over 30 high-impact events annually, ensuring timely execution and design excellence.
  • Designed logotypes and cohesive visual identities for scientific programs, registration platforms, and accommodation portals.
  • Oversaw print and digital promotional materials for international medical congresses, boosting brand recognition by 30%.
  • Collaborated with cross-functional stakeholders to align design strategies with event objectives and audience expectations.
  • Maintained brand consistency across multiple touchpoints, enhancing the professional image of high-profile healthcare and science events.

Education

Master's degree - Literature

Sorbonne
Paris, France
01.1996

Superior Degree - Graphic Art & Design

EDTA Sornas
Paris, France
01.1993

Skills

  • Creative direction
  • Brand development
  • Visual storytelling
  • Graphic design
  • Typography skills
  • Adobe Suite
  • Team leadership
  • Project management
  • Strategic thinking
  • Print design
  • Digital design
  • UX principles
  • UI principles
  • Website design
  • Marketing campaigns
  • Presentation design
  • Cross-functional collaboration
  • Social content
  • Client communication
  • Brand guidelines
  • Trend analysis

Websites

Accomplishments

  • Strategic Branding Expertise, Developed a complete laboratory identity package for Acutis, which increased brand recognition by 50%
  • Creative Leadership, Directed teams across 50+ projects, delivering award-winning campaigns for diverse industries
  • Results-Driven Solutions, Developed cohesive brand identities, boosting client recognition by 60% & solidifying market presence

Languages

Fluent in French

Passion

Artist career, solo & collective shows, US galleries representation, halaburda.co

Timeline

Senior Brand Designer

Acutis Biosciences
05.2021 - 12.2023

Art Director

Acutis Diagnostics
01.2018 - Current

Senior Brand Designer

PH260272
01.2016 - Current

Art Director

Com&Co
09.2010 - 04.2016

Master's degree - Literature

Sorbonne

Superior Degree - Graphic Art & Design

EDTA Sornas

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