Philippo Gifford
West Hollywood,CA
Summary
VISIONARY, CREATIVE & OPERATIONAL LEADER Leader with proven ability drive results through Strategy and Creative Merchandising Passionate Retail Leader with over 16 years of experience in the Fashion Industry Understands the details and necessities of opening stores from conception to completion Innovative and Creative mindset with strength in merchandise assortment and visual placement Excels at driving top & bottom line sales and managing profit & loss (P&L) for multi-brand specialty retail locations through ensuring a first-rate customer experience and operational initiatives that deliver profit and value Applies strong business and financial judgement to revenue planning, budget and resources to accomplish sales goals and organizational objectives Market and Industry Expertise Extensive start up knowledge and continuous improvement in Brand Building, CX and growth
Overview
21
21
years of professional experience
Work History
Head of Retail Operations and Merchandise
The Estate Of Jean-Michel Basquiat
02.2023 - Current
- Oversees Retail and, Operations Business
- Product development and assortment design for Merchandise
- Product placement and Pricing
- Plan and implement new seasonal product assortments in-store
- Monitor stock levels and purchases and ensure stay within budget
- Analyze sales and revenue reports and make forecasts
- Set visual merchandising strategy
- Understand and communicate to consumers relevance of each retail product as it relates to exhibition
- Develop creative Retail Calendar
- Organize contents and creative direction for E-Commerce and Social Media
- Planning and developing merchandising strategies
- Analyzing sales figures, customer's reactions and market trends to anticipate product needs
- Negotiate prices, quantities and time-scales
- Establishing and sustaining positive relationships with accounts through merchandising training, verbal and written communication
- Conduct product training clinics around key product launch strategies to provide brand awareness to KING PLEASURE customers while creating excitement and energy with retailer's sales teams
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
Co-Founder, Creative Director & Retail Operations
NATURAL ROUGH
01.2017 - 01.2022
- Crafted men's and women resort collection
- Lead all initiatives from conception to completion to drive sales and operations for startup retail brand
- Developed and lead all creative direction and branding to ensure customer understanding the meaning of final project
- Built relationships with Indigenous communities around the world to create, inspire and craft luxury soft goods
- Built and executed training initiatives, bringing a consistent customer experience and leveraging resources to build scalable processes that increased efficiencies
- Inspired and motivated store teams to drive sales results through management of metrics (Key Performing Indicators – KPIs), including ADS, UPT and margin
- Applied financial knowledge to manage budget and resources successfully in support of business financial goals
- Created and launched product knowledge training enhancing associate competency to educate customers on features and benefits of products, elevating consumer confidence in staff to create a strong customer experience overall
- Built a solid and robust selling strategy based on consumer education of product benefits that improve overall well-being and quality of life
- Cultivated productive relationships with stakeholders to secure resources and buy-in on key initiatives to develop priorities and supporting processes and policies; addressed local and federal regulations to ensure compliance
Regional Manager
S.M.C.P
01.2014 - 01.2017
- Contemporary Ready to wear women's clothing
- South East, Responsible for driving overall bottom line results
- Took bottom performing District to Top in overall goal in one year +14% to
- Plan and +52% LY meeting and exceeding all goaled KPIs
- Retained “best in industry” talent; training and onboarding, coach & motivated for performance & retention, individual support & accountability through performance planning
- Created sales strategies with VP Brand Manager using KPIs to analyze key business metrics, develop SMART
- Action plans
- Managed Standards of excellence through Corporate visual merchandising guidelines
- Drove consistent communication within region ensuring District was operationally sound as well as adherence to policy and procedure
- Built Brand loyalty by developing and teaching product knowledge and creating a positive and impactful customer experience
- Ensured a District culture that develops, maintains and nurtures a strong and vast customer base
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
Director of Retail Operations
Custo Barcelona
01.2003 - 01.2014
- Oversee 40 stores - $60 M volume
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Streamlined inventory management processes for improved efficiency and reduced stock discrepancies.
Education
BBA -
ISEM Fashion Business School
Miami, FL2018
BSSA Business School of Retail
OXFORD , UK2010
Legal Spanish Language Certificate -
EOI (Official Language School)
2004
Fashion Marketing -
IED
Barcelona 2001
BA - Sociology
Università Carlo Bo Urbino
Urbino . Italy 1998
Skills
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Problem-Solving
- Problem Resolution
- Decision-Making
- Attention to Detail
- Excellent Communication
- Critical Thinking
Languages
Italian
Native or Bilingual
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Head of Retail Operations and Merchandise
The Estate Of Jean-Michel Basquiat
02.2023 - Current
Co-Founder, Creative Director & Retail Operations
NATURAL ROUGH
01.2017 - 01.2022
Regional Manager
S.M.C.P
01.2014 - 01.2017
Director of Retail Operations
Custo Barcelona
01.2003 - 01.2014
BBA -
ISEM Fashion Business School
BSSA Business School of Retail
Legal Spanish Language Certificate -
EOI (Official Language School)
Fashion Marketing -
IED
BA - Sociology
Università Carlo Bo Urbino
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