PHILLIP M. LACY

• Created customized marketing materials to increase product awareness.
• Identified appropriate marketing channels and target customers for campaigns.
• Coordinated with social media, public relations and other teams to execute product introductions.
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

• Conceive, write, shoot and edit videos that engage and inform the public.
• Assist in maintaining the department’s social media presence through photographs, videos and copywriting posts on social platforms.

• Responsible for scriptwriting, producing, directing, shooting, and editing projects while maintaining client relations, budgets and deadlines.
• Recent clients include: Leadership Wilson, Tennessee Beef Council, Wilson County Fair, Agee & Johnson.
• Produced entertainment and lifestyle news reports, music videos and commercials.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.

• Supervised film, audio, photography, visual effects, and animation department budgets and schedules while reducing spending through increased efficiency.
• Oversaw and supported up to forty-five instructors per quarter.
• Scheduled, advised and counseled up to four hundred students per quarter.
• Maintained Data Systems and procedures significantly increasing retention.
• Responsible for internal and external marketing and educational materials that increased student enrollment and student satisfaction.

• Responsible for scriptwriting, producing, directing and video editing content for television broadcast.
• Created promos and marketing materials for sponsors, shows and networks.
• Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.

Responsible for producing, shooting and editing projects while overseeing post-production of all products including feature length documentaries, trailers, commercials and educational series.

Technical director for Killer Nashville Mystery Writer's Convention, responsible for logistics of the conference and awards ceremony as well as the day-to-day operations of the event.