Elizabeth Stone
Park Rapids,MN
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Talent for devising creative strategies. Demonstrated knowledge of graphic design and project management. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure an Integrated Visitor Services Coordinator position. Seeking a position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
10
10
years of professional experience
Work History
Marketing Media Specialist
Calvary Lutheran Church
08.2023 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Created and collaborated with marketing team on customized marketing materials to increase product awareness.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Graphic Designer
Self Employed
10.2016 - Current
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Met with customers to present mockups and collect information for adjustments.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed final touches for projects such as images sizes and font selection for projects before rollout.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Utilized typography techniques to create compelling designs.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Edited and enhanced existing artwork and graphics.
- Created logos, illustrations and typography for various organizations.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Created artwork for product packaging and promotional materials.
- Applied color theory and composition techniques to construct appealing designs.
- Developed innovative designs for variety of clients in graphic design industry.
- Implemented feedback and suggestions from clients to improve designs.
Wedding Event Coordinator
Self Employed
04.2015 - Current
- Oversaw setup and breakdown of wedding decorations and supplies.
- Completed final reviews of ceremony and banquet area setups to resolve last-minute issues.
- Developed and adhered to timelines to keep ceremony and reception running smoothly.
- Worked closely with clients to develop personalized wedding plan that fit within budget.
- Handled customer service inquiries and complaints and immediately resolved issues to guest satisfaction.
- Collaborated with bridal couple to achieve expectations and vision for wedding.
- Planned and created centerpieces, bouquets and floral arrangements for decorating wedding venues.
- Established and managed communications with vendors, confirming service and supply delivery.
- Liaised between wedding venues, vendors and engaged couple to help plan and deliver successful event.
- Scheduled appointments with potential clients to discuss wedding plans.
- Helped bridal couple select wedding decorations and floral arrangements, menus and music.
- Assisted with vendor contracts, negotiating rates and terms with wedding suppliers.
- Coordinated with vendors in securing necessary supplies and services for wedding.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Monitored and controlled event expenditures to meet budgets.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Analyzed event costs to identify areas of improvement and cost savings.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
Operations Manager
Thelen's Excavating Inc.
02.2015 - 08.2023
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed systems and procedures to improve operational quality and team efficiency.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Developed and maintained relationships with external vendors and suppliers.
- Developed and implemented strategies to maximize customer satisfaction.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Increased profit by streamlining operations.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Devised processes to boost long-term business success and increase profit levels.
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
- Interacted well with customers to build connections and nurture relationships.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reported issues to higher management with great detail.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Mitigated business risks by working closely with staff members and assessing performance.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Fundraising Coordinator
Northwoods Riders For Colon Cancer Awareness
07.2013 - 10.2020
- Planned and coordinated fundraising events.
- Planned and implemented fundraising events.
- Researched and identified potential donors.
- Oversaw in-house solicitation mailings and other fundraising initiatives by developing and routing materials, generating mailing lists, executing mail merges and managing collation and sends.
- Worked with marketing team on development and delivery of creative campaigns to support fundraising activities.
- Conducted prospect research to identify and engage potential donors and partner organizations.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
- Offered excellent customer service to donors and sponsors to enhance relationships and increase funding.
- Cultivated relationships with existing and potential donors to increase donations.
- Maintained accurate financial records to stay compliant with regulations and enable tracking of funds.
- Attended fundraising events and conferences to stay informed on industry developments and network with peers.
- Collaborated with marketing teams to develop marketing materials for campaigns.
- Developed and executed creative strategies to promote fundraising events.
- Designed and edited promotional publications such as brochures.
- Established goals and procedures for solicitation, funds management and disbursement.
- Determined target demographics and devised strategic marketing initiatives to reach target audiences.
- Assigned work to fundraising staff and monitored performance to meet targets.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
- Evaluated advertising and promotion programs for compatibility with fundraising efforts.
Education
Bachelor of Science - Technology, Art & Design
Bemidji State University
Bemidji, Mn05.2020
Master of Science - Education
Southwest State University
Marshall, Mn05.2011
Bachelor of Science - Education
University of Minnesota - Duluth
Duluth, MN05.1996
Skills
- Branding/Brand Development & Promotion
- Content Creation & Marketing
- Event Coordination & Logistics
- Community Engagement
- Public Relations
- Graphic Design
- Strategic Planning
- Project Management
- Target Audience Analysis
- Business Needs Analysis
- Data Visualization
- Client & Vendor Relationship Management
- Customer Presentations
- Decision Making, Analytical Thinking
- Direct Mail Campaigns
- Public and Media Relations
- Team Collaboration
- Computer Proficiency: Microsoft Office, Adobe Suite, Quickbooks
- Research Methods
- Pricing Analysis & Structures
- Content Management
- Team Leadership
- Digital Media & Marketing
- Customer Service & Complaint Resolution
- Developing Presentations and Reports
- Customer Demographics
- Corporate Communications
- Data Collection Processes
- Invoice Verification
- Marketing Strategies
- Social Media Management
- User Experience Design
- Multimedia Editing
- Search Engine Optimization
- Communications Management
- Audience Engagement Techniques
Timeline
Marketing Media Specialist
Calvary Lutheran Church
08.2023 - Current
Graphic Designer
Self Employed
10.2016 - Current
Wedding Event Coordinator
Self Employed
04.2015 - Current
Operations Manager
Thelen's Excavating Inc.
02.2015 - 08.2023
Fundraising Coordinator
Northwoods Riders For Colon Cancer Awareness
07.2013 - 10.2020
Bachelor of Science - Technology, Art & Design
Bemidji State University
Master of Science - Education
Southwest State University
Bachelor of Science - Education
University of Minnesota - Duluth
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