Phyllis Britton
Little Rock
Summary
In summary I do pretty much what most ad directors do. What is a little different here is the fact that I (along with the publisher) still carry an account list – and actively sell. My compensation package has always been structured so that my sales are a big part of my earnings.
Overview
47
47
years of professional experience
Work History
Advertising Director
Arkansas Times
01.1992 - Current
- Company Overview: A diverse publishing company producing a wide variety of weekly, monthly, and annual publications.
- Responsible for Retail Advertising and Special Sections/Issues.
- Directly supervise 6 retail sales staff, 2 classified staff, 3 production staff, 1 advertising editor (special sections), and 1 part-time advertising assistant.
- Work closely with every sales person and their accounts, going on sales calls and helping with proposals.
- Responsible for the annual budget forecast.
- A diverse publishing company producing a wide variety of weekly, monthly, and annual publications.
- Managed a sales staff of 5 initially, which grew to 8.
- Involved in the transition of the publication from a monthly magazine to a weekly paid tabloid.
- Promoted top Retail Display sales person to create a Special Publications Department.
Sales Manager for Corporate and Convention Sales
Dillard Department Stores Travel Agency
Little Rock
01.1981 - 01.1985
- Company Overview: Acquired by Dillard’s to handle the start-up of their network travel agencies.
- Focused on selling corporate travel services to businesses and handling convention sales.
- Took over advertising placement for each store after Dillard’s acquisition.
- Acquired by Dillard’s to handle the start-up of their network travel agencies.
Outside Convention Sales
Fairfield Communities
Little Rock
01.1979 - 01.1981
Skills
- Sales Management
- Advertising
- Customer Service
- Budget Forecasting
- Team Training
Personal Information
Title: Advertising Director
Timeline
Advertising Director
Arkansas Times
01.1992 - Current
Sales Manager for Corporate and Convention Sales
Dillard Department Stores Travel Agency
01.1981 - 01.1985
Outside Convention Sales
Fairfield Communities
01.1979 - 01.1981
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