Pierce Gibson
Brooklyn,NY
Summary
Industrious, Award Winning Creative Director offering an aptitude for developing and leading innovative projects through use of AI, Design, 3D and team leadership to bring creative, human centered visions and experiences to life. Possessing a passion for innovative storytelling and a proficiency for leading projects, can communicate complex projects to clients and team members across multiple disciplines. 16 years of demonstrated success in television, Immersive, AR, VR, Metaverse, Avatars, Immersive Live Event, Concert Visuals, Videogames, VFX and film projects to add value to the team. Collaborates with project directors, understands creative vision and models and leads project from creative inception to finished product.
Overview
11
11
years of professional experience
Work History
Experiential Creative Director (Freelance)
Superbien
BROOKLYN, NY
01.2022 - Current
- Created original concepts, art direction, and designs for multimedia projects.
- Organized cross-functional teams to produce creative content for campaigns.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Some Clients included: Sephora, Audible, Tribeca Film Festival, BMW, Musical Artist Beck, Cartier.
Interactive Creative Director (Mobile Games)
Hi From The Future
BROOKLYN, NY
01.2020 - 01.2022
- Working with Hi From the Future, developed Immersive interactive games for Macy's Holiday Hotel, Kylie Jenner's Makeup Brand KYLIE and more.
- Was tasked with problem solving and developing scope and visual strategy across multiple disciplines. Environment design, Avatar/ Character designer oversight. Developing overarching concept and narrative of interactive games. Served as hands on leader for mobile developers, 3D artists, Unreal Artists and 2D design artists. Also devleoped and pitched concepts directly to clients such as Bustle, Macy's, Kylie, Calvin Klein and more.
- Developed and implemented innovative strategies to increase brand awareness.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Presented creative proposals at executive meetings for approval or revisions.
- Helmed immersive multimedia driven Metaverse projects for KYLIE Makeup Brand by Kylie Jenner, Macy's Metaverse Holiday Online Videogame Activation, Calvin Klein and more.
Creative Director
The Mill
New York, NY
02.2014 - 08.2019
- Organized cross-functional teams to produce creative content for campaigns.
- Created original concepts, art direction, and designs for multimedia projects including immersive, Metaverse, AR and live even activations.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Developed, pitched and oversaw Immersive work for clients such as Netflix, SXSW, Conde Nast, Rihanna, Cartier, Target, Dior, Warner Bros. HBO and more.
Education
Bachelor of Arts - Motion Graphics
Savannah College of Art And Design
Savannah, GA08.2008
Skills
- Strong Visual Design
- Developing Interactive Experiences Games for Mobile and Desktop
- Leverage AI (Midjourney, Chatgtp, Runway) to develop creative and execute pitches
- Cross-Functional Collaboration
- Project Management Expertise
- Design Background
- Creative Team Collaboration
- Strategic Leadership
- Project Scoping
- Design Understanding
- Campaign Development Expertise
- Strategic Communications
- Understanding and Communicating complex tech forward approaches to projects
- Deadline-Oriented
Affiliations
- Nature Photography
- Musician /DJ
- Climate Activism
Accomplishments
- Webby Award: Netflix Stranger Things Facebook AR
- Webby Award: W Magazine AR
- Cannes Lion: Prudential Interactive
- Clio Award
Timeline
Experiential Creative Director (Freelance)
Superbien
01.2022 - Current
Interactive Creative Director (Mobile Games)
Hi From The Future
01.2020 - 01.2022
Creative Director
The Mill
02.2014 - 08.2019
Bachelor of Arts - Motion Graphics
Savannah College of Art And Design
Similar Profiles
Anthonio CompasAnthonio Compas
Sales Associate at Rite AidSales Associate at Rite Aid
Kimberly T. HuttonKimberly T. Hutton
Sr. Manager, D2C Merchandising Lead - LUXE Division at L'OréalSr. Manager, D2C Merchandising Lead - LUXE Division at L'Oréal
Steven SlotnickSteven Slotnick
VP OF SALES AND BUSINESS DEVELOPMENT: US MARKETS at Fashion Interiors Manufacturing IncorporatedVP OF SALES AND BUSINESS DEVELOPMENT: US MARKETS at Fashion Interiors Manufacturing Incorporated
Lilly BayLilly Bay
Custodial Assistant at John Jay CollegeCustodial Assistant at John Jay College
Sierra FernaldSierra Fernald
Experiential Creative Lead (Freelance) at Coffee 'N Clothes AgencyExperiential Creative Lead (Freelance) at Coffee 'N Clothes Agency