Summary
Overview
Work History
Education
Skills
Timeline
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Piper Watts

Los Angeles,CA

Summary

Detail-oriented Influencer Marketing professional with a passion for crafting compelling brand narratives through innovative storytelling, trend-driven campaigns, and authentic creator partnerships. Proven expertise in curating impactful influencer activations, brand events, and content strategies that enhance cultural relevance and elevate brand identity. Committed to leveraging a keen eye for aesthetics, community building, and creative campaign execution to forge meaningful connections between brands and audiences.

Overview

8
8
years of professional experience

Work History

Senior Influencer Manager

BLKpr
06.2023 - Current
  • Spearheaded influencer marketing campaigns across fashion and beauty brands, driving brand visibility and measurable engagement growth.
  • Built and maintained strong relationships with influencers and talent managers.
  • Managed end-to-end influencer activations, including campaign strategy, outreach, contract negotiations, gifting, and content tracking.
  • Curated influencer target lists and ensured alignment with brand identity, audience demographics, and campaign goals.
  • Coordinated influencer events and brand activations in Los Angeles, New York, and Miami, overseeing RSVPs, guest experiences, and post-event reporting.
  • Negotiated influencer partnerships within budget while maximizing ROI through organic content seeding and paid collaborations.
  • Tracked influencer deliverables and performance metrics, providing clients with clear campaign recaps and actionable insights.

Social Media Intern

Talkbar
06.2022 - 12.2022
  • Direct messaging potential members
  • Posting flyers for upcoming events
  • Attending events

Social Media Assistant & Sales Associate

Humans the Brand
09.2021 - 10.2021
  • Daily posting
  • Photo editing
  • Building following

PERSONAL ASSISTANT

Celebrity Stylist Jen Principe
02.2019 - 02.2020
  • Social media
  • Personal shopper
  • VIP styling appointment
  • Sourcing rare items

Host

Finish Line Auto Club
03.2018 - 03.2019
  • Greeting members
  • Giving tours
  • Selling memberships
  • Serving food and beverages

Retail Sales Associate

Siany
10.2017 - 12.2018
  • Social media
  • Retail sales
  • Inventory
  • Merchandise displays
  • Opening and closing store

Education

Bachelor of Arts (B.A.) - Digital Media Communications

Loyola Marymount University
Los Angeles, CA
05.2022

Skills

Influencer PR

  • Influencer Relations & Talent Management
  • Campaign Strategy & Execution
  • Event Planning & Brand Activations
  • Contract Negotiation & Partnerships
  • Influencer ROI & Performance Tracking

Social Media Analytics & Reporting

  • Audience Demographics & Market Research
  • Budget Management
  • Content Strategy & Storytelling
  • Trend Forecasting & Cultural Insights
  • Creative Brief Development

Tools

  • MightyScout
  • Google Suite & Microsoft Office
  • Canva / Adobe Creative Suite
  • Social Platforms – Instagram and TikTok

Timeline

Senior Influencer Manager

BLKpr
06.2023 - Current

Social Media Intern

Talkbar
06.2022 - 12.2022

Social Media Assistant & Sales Associate

Humans the Brand
09.2021 - 10.2021

PERSONAL ASSISTANT

Celebrity Stylist Jen Principe
02.2019 - 02.2020

Host

Finish Line Auto Club
03.2018 - 03.2019

Retail Sales Associate

Siany
10.2017 - 12.2018

Bachelor of Arts (B.A.) - Digital Media Communications

Loyola Marymount University

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