High School Volleyball Coach
Vegetarian Lifestyle
Riding Motorcycles
Running in the Mountains with my Dog
Piper McMillin
Morrison,CO
Summary
Passionate professional with 10+ years of experience in the natural products CPG industry and a proven knowledge of Natural Channel account management, go to market strategies, and trade spend management and effectiveness. Aiming to leverage my skills to successfully fill the Director of Sales for the Natural Channel role for Beyond Meat.
Overview
11
11
years of professional experience
Work History
National Sales Manager – Natural Channel
Pumpkin Tree Organics
01.2023 - Current
- Manage Partnerships with all key Natural Channel retailers including Whole Foods Market, Sprouts, Natural Grocers, NCG, INFRA, Wegmans, Thrive Market, and more through annual planning, reviews, forecasting
- Manage Customer P&Ls, trade planning & execution, Syndicated Data Analysis and Story Telling
- Total Business Unit delivered 12% Growth YOY ‘23- ‘24 while reducing credits ~2% out performing company set KPI
- Manage partnerships with UNFI & KeHE from SRM through to replenishment teams
- Manage Broker Partners for all key account and retail level activity within the natural channel – KPI tracking through QBRs or monthly meetings dependent on account
Account Executive
Vividly
04.2022 - 01.2023
- Established relationships with Key Stakeholders to empower an understanding of Vividly’s best-in-class Trade Promotion Management System
- Owned pipeline from lead generation through acquiring new business
- Subject matter expert in trade management best practices
- Attained quarterly quota of new business acquisition Q2, 3, &4 2022
- Sold most new logos on the team in Q4 2022
Regional Sales Manager – East
Little Secrets Chocolates
04.2019 - 04.2022
- Direct sales efforts through strategic initiatives with broker and distributor partners in the East and Mid West Regions in Natural, Specialty, Conventional, and Alternative Channels
- 2021 – East and Mid West Region sales on existing business grew 36% over 52wks vs prior year
- Exceeded KPI targets for seasonal sell in during the Spring, Fall, and Holiday time frames
- Developed e-commerce channel through the addition of Thrive Market, Hive Brands, iHerb, and HungryRoot, achieving growth of 100+% in 2022
- Spearheaded implementation of new trade management software to improve promotional planning accuracy and efficiency
- Managed trade spend to 17.5% of sales in 2020, meeting company set KPI
- Review syndicated data to improve key customer performance and relationships
- Onboard strategic distribution partners (ex. Chex Finer Foods) on the east coast to capitalize on outstanding opportunities in new channels like food service
National Sales Manager
Sunfood Superfoods
08.2014 - 03.2019
- Managed 18 regional brokers and East Coast Sales Manager for the Natural Channel
- Sales grew 22% YOY 2016-2017
- Added over 400 new independent accounts in 2018
- Launched 30 SKUs between 2017-2018
- Managed key relationships with Whole Foods Market and Sprouts through new product placement, promotional planning, and forecasting
- Won majority share of the Superfood Set with Whole Foods in August 2018
- Developed national and individual promotional programs to support velocity growth goals by retailer
- Work all major trade shows, travel for headquarter calls and field trainings
- Produced and analyzed internal sales and void reports to close distribution gaps
- Member of Management Team, Product Development Team, Proofing Team, and Quality Assurance Team
Education
MBA - Finance
University of Denver
Denver, CO06-2022
Bachelor of Arts - Anthropology
University of Colorado
Boulder, CO05-2013
Skills
Key Account Management
Broker Management
Distributor Management
Syndicated Data Analysis
Trade Promotion Execution
Customer P&L Management
Forecasting
Interests
Timeline
National Sales Manager – Natural Channel
Pumpkin Tree Organics
01.2023 - Current
Account Executive
Vividly
04.2022 - 01.2023
Regional Sales Manager – East
Little Secrets Chocolates
04.2019 - 04.2022
National Sales Manager
Sunfood Superfoods
08.2014 - 03.2019
MBA - Finance
University of Denver
Bachelor of Arts - Anthropology
University of Colorado
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