Polina Nechytailo

Key responsibilities:

• Participated in the development of the company's communication strategy for 2025, tailored to wartime conditions
• Contributed to the formation of a patriotic image of the company
• Managed the dissemination of news and updates related to product-hosted events and campaigns.
• Spearheaded the development and market introduction of the new sparkling product "Mer de Glace" in Ukraine.
• Created curated content for Bayadera's wine portfolio across social media platforms (Instagram, Facebook)to boost engagement and visibility
• Conducted an in-depth analysis of the Ukrainian market sector for the international corporation Diageo, to offer actionable insights for strategic planning.

Key achievements:

• Mastered the basic structure and execution of the PR-strategy development of the enterprise
• Gained valuable experience in conducting non-standard communications under martial law, adapting to complex and dynamic circumstances
• Created and disseminated patriotic-themed content for campaigns, providing its effective placement and broad social media reach.
• Established effective communication and information-sharing networks with representatives of the winery.
• Gained insight into the in positioning, development and launch of a new brand in the sparkling wine market

Mental Health support key responsibilities:

• Maintaining high standards of physical and mental support in accordance with the psychological conditions of an individual
• Liaising with the center-appointed psychologist to raise concerns and gain extra support for more complex cases
• Assisting in maintaining accurate records of activities and participant progress.

Journalism key responsibilities

• Interviewing and reporting on individual and staff experiences to gather compelling narratives that humanize the center's work and promote awareness of mental health issues in the context of the war.
• Publishing these stories on platforms like Facebook and Instagram to increase awareness
• Assisting in producing material that communicates the center’s mission and impact to the community.
• Carrying out comprehensive research on topics pertaining to mental health, disability experiences amidst the war, and treatment practices to ensure that the information is factual, educational, and consistent with the center's objective.

Key Achievements

• Improved care standards by implementing the approach of individualism to the cases encountered
• Raised awareness of the connection between war experiences and mental health by investigating and recording the distinct psychological effects on individuals, informing the center's strategy.
• Boosted the center’s visibility by creating and publishing narratives, increasing empathy and support for the center's mission.

Key Responsibilities

• Maintaining high standards of food sorting for animals in accordance with nutritional regulations
• Establishing a regimen-based quantitative production of supplies accordingly to the needs of the refugees
• Monitoring weekly outputs by ensuring the satisfaction of the refugees with the offered nutrition

Key Achievements:

• Provided free nutrition provision to over 260 refugees over a 4-month time frame
• Boosted survival rates of animals across Kyiv region