A skilled television executive with vast experience in casting, career building and talent relations. Responsible for many network castings of daily shows and scripted series. Additionally, overseeing of Cross Promotions, Music Relations and Social Media Influencer departments. Instrumental in discovering aspiring actors, on air tv hosts and championing new talent for network and cable television. Known as one of the the Latin industry's go to person for castings of cross over talent.
Over 22 years experience in the entertainment industry. In the early years, toured around Latin America, Europe and USA with latin music singers. Responsible for developing the careers of multiple artists among them Gloria Estefan, Shakira, Jon Secada, and Carlos Ponce.
In 2004 founded In2ition Entertainment. An entertainment and public relations company that specialized in talent management and career building.
In 2017 was recruited by the giant NBCUniversal Telemundo Enterprises to lead their prominent On Air talent department as Vice President, Talent Relations, Casting and Strategy.
In just two years, co-founded the first ever "Talent Council" at NBCUniversal uniting all On-Air talent executives to maximize cross portfolio synergies. Created a Cross Promotions and Music relations department as well as an influencers social media division specializing in latinos.