Pooja Asthana
GLEN ALLEN,VIRGINIA
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Manager, Data and Solutions Engineering
Fulcrum Collaborations
04.2025 - Current
- Lead cross-functional Solutions Engineering and Analytics teams, driving strategy, pre-sales engagement, and enterprise delivery across Salesforce and modern data platforms. Report directly to executive leadership and collaborate closely with clients, sales teams, and technical stakeholders to deliver scalable, high-impact solutions.
- Took ownership of both teams, introducing standardized analytics templates and scalable reporting models that improved decision-making organization-wide.
- Led pre-sales technical discovery and solution design in collaboration with sales and client executives; presented architectures and roadmaps that directly contributed to closing key deals.
- Oversaw end-to-end delivery of complex Salesforce and analytics projects, from early scoping through deployment and post-launch optimization.
- Mentored and managed separate teams of Salesforce solution engineers and analytics engineers, ensuring cohesion in execution, talent development, and alignment with business priorities.
- Introduced repeatable delivery processes including CI/CD pipelines, QA protocols, code reviews, sprint planning routines, and documentation standards.
- Acted as a senior technical advisor for enterprise clients, owning escalations, roadmap discussions, and long-term platform strategy.
- Built reusable data dashboards, analytics templates, and ETL pipelines that helped clients shift from manual reporting toward scalable, data-driven operations.
- Defined integration architecture using tools like Workato and Makini, ensuring technical best practices and long-term scalability.
- Tracked and analyzed KPIs across both teams, reporting progress and insights to leadership while identifying opportunities to improve delivery velocity, code quality, and client outcomes.
- Championed collaboration between analytics and engineering teams to integrate real-time insights directly into client-facing solutions.
Manager, Solutions Engineering
Fulcrum Collaborations
04.2024 - Current
- Led a high-performing team of Salesforce engineers focused on delivering tailored, scalable solutions for enterprise clients. Responsible for full project lifecycle management—from discovery and design to implementation and post-deployment support—while ensuring alignment with business objectives and driving measurable operational improvements.
- Designed and implemented advanced Salesforce automation, cutting manual tasks by 50% and saving over 200 hours per month.
- Directed technical delivery of Salesforce solutions, including configuration, Apex/Flow development, system integrations, and end-user enablement.
- Managed sprint planning, task assignments, and 1:1 coaching for a team of 8+ engineers, improving team productivity by 35%.
- Partnered with business analysts and PMs to translate business requirements into scalable, high-performing Salesforce solutions.
- Delivered 10+ projects with a 95% first-round UAT pass rate, maintaining strong client satisfaction and on-time delivery.
- Leveraged Gearset to automate deployments and CI/CD processes, reducing deployment errors by 40% and improving release velocity.
- Used Jira to manage agile sprints, boosting project delivery speed by 25% through better prioritization and team visibility.
- Built Workato integration workflows to seamlessly connect Salesforce with third-party tools, eliminating data silos and improving cross-platform consistency.
- Integrated real-time industrial asset data via Makini to enable asset tracking and operational insights directly within Salesforce.
- Adopted CumulusCI for source-driven development and scratch org management, enhancing release reliability and developer efficiency.
- Maintained robust documentation and team knowledge bases in Confluence, promoting transparency and long-term maintainability.
Solutions Engineer
Fulcrum Collaborations
11.2020 - 04.2024
- Contributed to the design and delivery of customized Salesforce solutions that improved operational efficiency, supported business growth, and aligned with enterprise goals. Collaborated with cross-functional teams to streamline functionality, build scalable components, and enhance data visibility across the organization.
- Built and deployed 10+ Visualforce pages and Lightning components to enhance user experience and reduce error rates by 20%.
- Developed Python-based automation tools, cutting manual work by 25% and improving data accuracy by 15%.
- Configured profiles, permission sets, and role hierarchies for 500+ users, supporting secure and efficient access control.
- Led development of 8 custom Salesforce integrations, boosting data flow efficiency by 35% and enabling seamless platform interoperability.
- Facilitated requirements-gathering workshops with 20+ stakeholders, ensuring clarity, alignment, and successful project outcomes.
- Delivered actionable reporting through custom dashboards and reports for 5 enterprise clients, improving operational visibility by 30%.
- Established Git-based version control processes, reducing deployment errors by 40% and improving team collaboration.
- Mentored junior engineers on Salesforce development best practices, supporting team growth and deliver consistency.
- Configured advanced Record-Triggered and Scheduled Flows to automate business-critical processes like lead assignment, case escalation, and contract renewals.
- Simplified approval workflows using Dynamic Forms and Flow Orchestration, reducing manual steps by 60%.
- Managed full Salesforce configuration, including custom objects, fields, page layouts, validation rules, and Lightning record pages for optimized usability.
- Ensured compliance and security across business units by managing permission sets, profiles, and access controls.
Education
Master of Science - Decision Analytics
Virginia Commonwealth University
Richmond, VA05.2020
Master of Business Administration - Business Analytics
Christ University
05.2020
Bachelor of Technology - Engineering
Ambalika Institute of Management And Technology
07.2017
Skills
- Microsoft Word, Excel & PowerPoint (Advanced)
- Salesforce (Advanced)
- CRM
- JIRA
- Confluence
- Tableau CRM Analytics
- Smartsheets
- Rippling
- Ramp
- Clockify
- Salesforce Lightning
- Apex
- Visualforce
- SOQL
- SOSL
- Process Builder
- Flow
- Workflow Rules
- Data Loader
- Salesforce Shield
- Workato
- Python (Pandas NumPy Matplotlib Seaborn Scikit-learn)
- Gearset
- GitHub
- Bitbucket
- CI/CD Pipelines
- Analytics studio
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
Certification
- Salesforce Certified Administrator
- Salesforce Certified App Builder
- Salesforce DevOps Fundamentals Certification
- R Programming (Coursera)
Timeline
Senior Manager, Data and Solutions Engineering
Fulcrum Collaborations
04.2025 - Current
Manager, Solutions Engineering
Fulcrum Collaborations
04.2024 - Current
Solutions Engineer
Fulcrum Collaborations
11.2020 - 04.2024
Master of Business Administration - Business Analytics
Christ University
Bachelor of Technology - Engineering
Ambalika Institute of Management And Technology
Master of Science - Decision Analytics
Virginia Commonwealth University
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