PRANAV SAKTHI SOMASUNDARAM
Marketing and Sales Associate
Boston,MA
If you really look closely, most overnight successes took a long time.
Steve Jobs
Summary
Dynamic Marketing and Sales Coordinator skilled in driving B2B and B2C growth through telemarketing, client engagement, market analysis, and project management. Proficient in social media management, marketing automation, and CRM systems like Salesforce and HubSpot to streamline lead generation. Adept at aligning projects with business goals, managing budgets, and exceeding expectations. Recognized for leadership, accountability, and fostering partnerships, consistently achieving business development targets and delivering measurable results.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Marketing Outreach Supervisor
BOSTON UNIVERSITY PHILANTHROPY CENTER
BOSTON, MASSACHUSETTS
05.2023 - 05.2024
- Directed telemarketing campaigns, engaging alumni and donors with effective communication techniques, boosting donation pledges by 40% and aligning with philanthropic goals
- Supervised and trained a team of 25, raising $81,775 over 5 months with Major Gifts DAR, through managed scheduling and correspondence, and ensured client messaging aligned with branding standards
- Enhanced donor outreach and database management with systematic follow-ups through telephone calls and emails, increasing fundraising by 30% and maintaining engagement with 1,000+ supporters
- Streamlined telemarketing by using Microsoft Office Suite to track shifts, monitor performance, and maintain detailed records for 50+ employees, improving efficiency and decision-making.
Head of Marketing & Sales
ESMONT ENTERPRISES LLP
TIRUPPUR
09.2019 - 10.2024
- Led marketing team, driving 200% monthly revenue growth by optimizing the product lifecycle and utilizing data analytics
- Optimized performance using Salesforce, reducing acquisition costs by 12% and increasing customer retention by 25%
- Achieved over 70,000 product sales, maintaining top 100 Amazon rankings for 8 months through effective forecasting and customer engagement
- Enhanced team productivity by 20% through training programs, sales planning, and performance monitoring, while ensuring operational and administrative support for smooth execution.
Dealer Sales – Distributor
COLOURTEX LTD I
TIRUPPUR
08.2022 - 08.2024
- Managed procurement and distribution of textile dyes and chemicals to over 25 dyeing companies in Tiruppur, ensuring 98% on-time delivery
- Built and cultivated relationships with 15+ long-term clients by applying service level agreements, achieving a 20% increase in repeat business over two years
- Acquired 20 new business clients, contributing to a 30% growth in sales within the region
- Coordinated logistics and supply chain operations, reducing transportation costs by 10% and delivery times by 15% through negotiations with suppliers
- Provided technical support and product knowledge to clients, resulting in a 96% client satisfaction rating on product quality and service.
Community Manager Intern
NBLIK
NEW DELHI
01.2021 - 03.2021
- Created a seamless environment on Nblik for community interaction by integrating features that encouraged collaborative content generation among users, resulting in active participation from 85% of the registered members
- Implemented social media management tactics, delivering frequent updates to enhance the online visibility and brand perception of the business, resulting in increased follower engagement and brand awareness, which resulted in a 40% increase in engagement
- Employed sales-oriented communication tactics to promote the platform and onboard over 50 new clients, while engaging with existing users to rapidly respond to requests and monitor comments to ensure high user happiness and retention.
Education
Master of Science - GLOBAL MARKETING MANAGEMENT
Capstone Project: Social Media Simternship,
- Hands-on experience in HubSpot and creating and managing digital marketing campaigns and analyzing performance metrics.
- Developed skills in SEO, PPC, CTR, ROAS, CPA, Google analytics, paid search, content marketing, social media strategy, click through rates, and conversions.
Capstone Project: Digital Marketing Simternship,
- Simulated real-world social media marketing, creating, and managing campaigns across social media platforms.
- Learned to develop content strategies, influencer marketing, engage audiences, competitive analysis and analyze performance metrics, on platforms such as Facebook, Instagram, twitter, Pinterest, and YouTube.
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING AND SALES
Skills
- Digital Marketing;
- Marketing Communications;
- Customer service;
- HubSpot;
- Sales Programs;
- Market Research;
- Strategic Planning;
- Marketing Strategy;
- Problem-Solving Skills;
- Creative Suite;
- WordPress;
- Data Analysis;
- SEM;
- Canva;
- Client Relationships;
- Social Media Strategist;
- Content Creation;
- Email Marketing;
- CRM;
- Google Suite;
- SaaS;
- Adobe Creative Suite;
Work Preference
Work Type
Full TimePart TimeInternshipWork Location
On-SiteRemoteHybridCertification
- Digital Marketing - HubSpot
- Digital Marketing - Unschool
- Social Media Simternship - Stukent
- Digital Marketing Simternship - Stukent
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Outreach Supervisor - BOSTON UNIVERSITY PHILANTHROPY CENTER
05.2023 - 05.2024
Dealer Sales – Distributor - COLOURTEX LTD I
08.2022 - 08.2024
Community Manager Intern - NBLIK
01.2021 - 03.2021
Head of Marketing & Sales - ESMONT ENTERPRISES LLP
09.2019 - 10.2024
Amity University - BACHELOR OF BUSINESS ADMINISTRATION, MARKETING AND SALES
Boston University - Master of Science, GLOBAL MARKETING MANAGEMENT
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