Praneeth Hewathanthri
Oxford,CT
Summary
Dynamic Digital Marketing Specialist with a proven track record at Burt Process Equipment, driving a 40% increase in engagement through innovative strategies. Skilled in e-commerce planning and customer service, I excel in creating impactful social media content and optimizing online presence to enhance brand visibility and customer interaction.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Burt Process Equipment
Hamden, CT
10.2022 - Current
- Created and implemented digital marketing strategies that increased brand awareness and strengthened customer engagement.
- Drove a 40% increase in engagement by identifying and reaching key audience segments across social channels.
- Created engaging social media content that increased audience engagement and drove traffic.
- Optimized online product listings to enhance visibility and improve sales performance.
- Designed and implemented user-friendly web pages using Zoey CMS to enhance site functionality and improve customer experience.
- Played a key role in scaling online sales by adding 30K+ products to the e-commerce platform.
- Curated excel product templates to streamline data processes and enhance workflow efficiency.
Manager/Part-Time Server
The Dunes Club
Narragansett, RI
01.2021 - 12.2021
- Managed daily operations to ensure smooth club activities and member satisfaction.
- Led and assigned daily responsibilities to staff, ensuring efficient service to high-profile beach club members.
Sales Representative
Wavyoaks Clothing Company
01.2019 - 12.2021
- Managed the distribution and promotion of apparel across CT & RI, expanding brand reach.
- Spearheaded marketing initiatives to introduce and establish the brand within the college community.
- Utilized social media and influencer marketing to drive sales and increase brand loyalty.
Social Media Marketing Consultant
Basegroup Consulting
01.2019 - 12.2021
- Designed and executed targeted social media campaigns that increased visibility and engagement for small enterprises.
- Assisted clients in optimizing social media presence, resulting in improved audience engagement and interaction.
- Provided strategic guidance on branding and digital marketing best practices, enhancing brand identity and online presence.
Intern
Beam Health
01.2019 - 12.2019
- Developed Instagram content that promoted telemedicine services, attracting healthcare professionals to engage with offerings.
- Executed digital strategies that raised awareness and encouraged adoption of remote medical consultation among target audiences.
Busser & Delivery Driver
Roses Family Restaurant
Oxford, CT
01.2015 - 12.2019
- Coordinated tip and wage distribution for delivery staff, ensuring equitable compensation and enhancing team morale.
- Delivered high-quality customer service by addressing complaints and effectively resolving service issues, contributing to customer satisfaction.
University of Rhode Island Robert Carothers Library
01.2017 - 12.2018
- Provided technical support, including computer networking, system updates, and maintenance.
- Organized and cataloged resources to improve accessibility and efficiency for library users.
Education
University of Rhode Island - Communications Studies, Business
University of Rhode Island
Kingston, RI01-2021
High School Diploma -
Oxford High School
Oxford, CT01-2016
Skills
- Marketing
- E-commerce planning
- Automation marketing
- Social Media
- Graphic Design
- Photoshop
- Adobe Creative Cloud
- HTML
- Excel
- PowerPoint
- Word
- AI Proficiency
- Customer Service
- Leadership
- Team adaptability
Volunteer Experience
- American Red Cross, Certified Blood Donor
- Branford Soup Kitchen, 2008-2016
- New Haven Soup Kitchen, 2010-2016
- Griffin Hospital, 2014-2015
- Oxford Public Library, 2014-2016
Leadership Experience
- URI Men's Club Volleyball, 2016-2020
- RAM Ventures, URI (Entrepreneurial Club)
- Future Business Leaders of America (FBLA), OHS
- Capstone Senior Project, Composed and created an original instrumental
- High School Volunteer Council, Led and planned volunteer projects in CT
Timeline
Digital Marketing Specialist
Burt Process Equipment
10.2022 - Current
Manager/Part-Time Server
The Dunes Club
01.2021 - 12.2021
Sales Representative
Wavyoaks Clothing Company
01.2019 - 12.2021
Social Media Marketing Consultant
Basegroup Consulting
01.2019 - 12.2021
Intern
Beam Health
01.2019 - 12.2019
University of Rhode Island Robert Carothers Library
01.2017 - 12.2018
Busser & Delivery Driver
Roses Family Restaurant
01.2015 - 12.2019
University of Rhode Island - Communications Studies, Business
University of Rhode Island
High School Diploma -
Oxford High School