PRISCA CHIPALA
Lynnwood,Malawi
Summary
Sales and marketing leader with a record of driving revenue growth, market share gains, and client retention across national and territorial markets. Led sales strategy for out-of-home advertising, increased annual revenue by 25%, and expanded market share by 35% through targeted retention, market analysis, and team coaching.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Interior Design Intern
Bellevue College
Bellevue, Washington
09.2026 - 12.2028
- Completed academic coursework within educational program requirements.
- Maintained respectful classroom communication with teachers and peers.
- Resolved classroom challenges through practical problem-solving during discussions and learning activities.
- Prioritized homework deadlines and exam preparation across multiple terms.
- Adapted quickly to both remote instruction and in-person coursework.
- Guided clients through space planning, style direction, and project objectives.
- Built concept boards for residential and commercial interior design projects.
- Prepared floor plans and elevations in AutoCAD and by hand sketch.
- Coordinated project details with contractors, vendors, and architects.
- Delivered design concepts and material samples for client review.
- Tracked specifications, quotations, and ordering for interior selections.
- Conducted home site visits when needed to evaluate and address customer needs.
- Planned interior design concepts and selected systems and finishes.
- Assembled mood boards using fabric swatches, paint chips, and supporting visuals.
- Adjusted plans with customers to meet client requirements and preferences.
- Supported clients in selecting furnishings that matched style and budget.
Sales Manager-National
JCDecaux Africa-Malawi
Lilongwe, Malawi
09.2020 - 12.2024
- Drove revenue growth and market share across multiple sectors with 16+ years of sales leadership experience.
- Achieved 25% annual sales revenue growth through targeted retention and expansion strategies.
- Directed national sales strategy for out-of-home advertising across Malawi markets.
- Implemented new sales methods that expanded market share by 35% in first year.
- Applied market trend analysis to refine strategy and increase market penetration by 30% in underperforming areas.
- Enhanced product visibility and created local advertising campaigns, resulting in 30% increase in sales opportunities.
- Trained team members on sales techniques, boosting performance and fostering stronger client relationships.
Territory Manager - South
Wananchi Group
Blantyre, Malawi
11.2018 - 03.2020
- Revenue-focused sales and marketing professional with 16+ years of experience delivering growth across diverse sectors.
- Major client contract negotiations produced 50% increase in sales volume.
- Cultivated strong client relationships in southern territory, enhancing loyalty and retention rates.
- Increased brand awareness by 40% through targeted, data-driven marketing initiatives.
- Conducted market analysis to identify trends that shaped focused sales strategies and strengthened market presence.
- Multi-regional sales team achieved 25% revenue growth through disciplined planning and execution.
Key Account Manager
Liberty Health Malawi
Lilongwe, Malawi
02.2009 - 07.2018
- Sales leader with over 16 years of experience driving account growth and revenue generation.
- Developed strategic plans for key accounts, contributing to 50% increase in annual revenue.
- Cultivated strong key account relationships, resulting in 40% increase in account growth.
- Negotiated long-term contracts, achieving 60% increase in repeat business.
- Data-driven sales presentations improved deal closure rates by 45%.
- Communication process improvements reduced client inquiry escalations by 50%.
Education Training Quality Assurance Administrator (ETQA)
Issett Seta, SA
Midrand, South Africa
07.2006 - 12.2008
- Stronger compliance with industry standards resulted from quality assurance protocols applied to training programs.
- High training standards were maintained through review of materials against quality assurance guidelines.
- Shorter accreditation processing times came from streamlined documentation workflows, reduced by 30%.
- Increased learner engagement by aligning training programs with identified needs from market research.
- Revenue growth and stronger market penetration resulted from 16+ years of sales and marketing experience across diverse sectors.
- Enhanced brand visibility and market presence through execution of strategic sales initiatives.
- Exceeded sales targets by mentoring team members and coaching to improve performance metrics.
Education
Associate of Applied Science - Marketing
CIM PACT College
Lilongwe01-2021
Bachelor of Science - Marketing Science
MALAWI INSTITUTE OF MANAGEMENT
Lilongwe01-2020
Associate - Business Management
Malawi College of Accountancy
Lilongwe01-2017
Associate of Science - Business Management
Malawi College of Accountancy
Lilongwe01-2016
Education Training Quality Assurance Administrator (ETQA) -
Issett Seta
Midrand12-2008
Associate of Science - Business Administration and Management
The Polytechnic Management Centre
Blantyre01-2003
Skills
- Sales Team Leadership
- Account management
- Key Account Management
- Negotiation expertise
- Negotiation
- Sales forecasting
- Market analysis
- Sales planning
- Revenue enhancement
- Brand strategy
- Customer-centric sales
Personal Information
Title: SALES MANAGER
Certification
- Certified 1% Club's Business Development Module – By, The One Percent Club 2025-01
- Certified CIM Chartered Marketer Status – By CIM CPD Programs 2024-01
- Certified Online Digital Marketing & E-Commerce – By Google on Coursera 2023-01
- Certified Online Brand Management: Aligning Business, Brand and Behaviour - By University of London & London Business School on Coursera 2020-01
- Certified Art of Sales: Mastering the Selling Process Specialization – By Northwestern University on Coursera 2018-01
- Certified Sales Guru: Sales Excellence, Sales & Marketing – By Sales Guru SA 2018-01
ADDITIONAL INFORMATION
Languages: Chichewa, English
[HOBIES]
Traveling, Creativity in Home & Commercial Interior Designing, Cooking, Fitness, Gardening, Reading, Listening to music, Watching Documentaries
[COURSES]
- Certified Online Digital Marketing & E-Commerce 2023-01
- E-Commerce Customer Loyalty Customer Outreach Marketing & Marketing Analytics
- Certified Online Brand Management: Aligning Business, Brand & Behavior 2020-01
- Brand Purpose & Experience Brand Design & Delivery Brand Leadership and Alignment Brand Practices & Engagement Brand Metrics & Returns
- Certified The Art of Sales: Mastering the Selling Process 2018-01
- Sales Pitch & Closing Connecting with Sales Prospect Customer Segmentation & Prospecting
Timeline
Interior Design Intern
Bellevue College
09.2026 - 12.2028
Sales Manager-National
JCDecaux Africa-Malawi
09.2020 - 12.2024
Territory Manager - South
Wananchi Group
11.2018 - 03.2020
Key Account Manager
Liberty Health Malawi
02.2009 - 07.2018
Education Training Quality Assurance Administrator (ETQA)
Issett Seta, SA
07.2006 - 12.2008
Associate of Applied Science - Marketing
CIM PACT College
Bachelor of Science - Marketing Science
MALAWI INSTITUTE OF MANAGEMENT
Associate - Business Management
Malawi College of Accountancy
Associate of Science - Business Management
Malawi College of Accountancy
Education Training Quality Assurance Administrator (ETQA) -
Issett Seta
Associate of Science - Business Administration and Management
The Polytechnic Management Centre