PRISCILLA DEBERNARDIS
16 Knoche Way, Orchard Park,NY
Summary
- Results-oriented, sales professional with 15 years of business management in the beauty industry
- Consistently coaching and developing dynamic sales team.
- Utilizing people, products, and programs to drive sales plan.
- Inspire and motivate others to innovate programs to deliver sales results.
Overview
11
11
years of professional experience
Work History
Business Manager
MAC Cosmetics
Buffalo, NY
07.2018 - 03.2020
- Training and development of team to achieve sales plan, traffic, loyalty, and customer service standards
- Review and analyze brand business performance and sales results; coach team to achieve sales goal resulting in growth
- Develop and execute Macy's and MAC's event calendar
- Communicated business opportunities to store, district partners and brand leaders through in store visits and recaps
- Recruit new talent and coach existing talent to fill open positions
- Responsible for the budget spending and development of MAC's freelance artist team
- Organized, scheduled and facilitated team meetings
Estee Lauder Account Coordinator
BonTon
New York Region
10.2015 - 04.2018
- Managed territory of 18 Stores ($3.5 Million): Including 9 remote doors and 9 visit doors
- Recruit, onboard, develop, educate, and elevate passionate team.
- Review and analyze brand business performance and sales results; coach team to achieve sales goals
- Developed and maintained execution on innovative cliental system
- Plan and execute events to achieve consecutive growth
- Responsible for the budget spending and development of Estee Lauders make-up artist team for special events and outsourcing events
- Clear, consistent communication and coaching with team and store management to drive business and develop relationships
- Worked as liaison between vendor and retailer to hold team accountable for basic behaviors and maintain successful business
- Organized, scheduled and facilitated territory meetings
Estee Lauder Counter Manager
Macy's Walden Galleria
Buffalo, NY
08.2013 - 10.2015
- On board, develop, and educate Beauty Advisor's
- Coach team to achieve goals
- Plan and execute events
- Utilize Macy's MyClient program to generate business
- 2014 YTD 4 category growth +7%.
- Growth in promotions: Total presell +13%
- Growth in special events: +45% to LY 2014
Estee Lauder Beauty Advisor
Macy's Eastview
Rochester, NY
10.2012 - 08.2013
- Achieve sales goal
- Recruit clients and perform signature services
- Partnered to create events
- Build client following
Clarins Counter Manager
Macy's Marketplace
Rochester, NY
02.2009 - 08.2010
- End spring season up 31% from -1%
- Set specific goals
- Create in store events
- Recruit new clients
- Educate existing clients
- Develop relationships with management
Education
Associate of Science - Business Administration
Monroe Community College
Rochester, NY2009
Associate of Science - Business Administration
St. John's University
Queens, NY2009
Cosmetology License -
MyClientpresellBonTonBoces #1
2005
High School Diploma -
Honeoye Falls- Lima
2005
Skills
- Territory and event management
- Coaching and people development
- Work Ethic
- Leadership
- Organization
- Motivating
Accomplishments
- Overall growth as Business Manager at MAC
- 2 consecutive years of overall growth as Account Coordinator (AC)
- 2 consecutive years of growth in overall events as AC
- 2 consecutive years out trending total stores, department and company as AC
- 2015/2014: 2 consecutive years of growth as Counter Manager (CM)
- #1 trend in Cosmetic Department for 2 consecutive years as CM
- 2015: Recipient of Macy's Leadership Award for 2014
- 2014: Set record high volume for Pro Event in District $11,500
Timeline
Business Manager
MAC Cosmetics
07.2018 - 03.2020
Estee Lauder Account Coordinator
BonTon
10.2015 - 04.2018
Estee Lauder Counter Manager
Macy's Walden Galleria
08.2013 - 10.2015
Estee Lauder Beauty Advisor
Macy's Eastview
10.2012 - 08.2013
Clarins Counter Manager
Macy's Marketplace
02.2009 - 08.2010
Associate of Science - Business Administration
Monroe Community College
Associate of Science - Business Administration
St. John's University
Cosmetology License -
MyClientpresellBonTonBoces #1
High School Diploma -
Honeoye Falls- Lima