Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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PRISCILLA DEBERNARDIS

16 Knoche Way, Orchard Park,NY

Summary

  • Results-oriented, sales professional with 15 years of business management in the beauty industry
  • Consistently coaching and developing dynamic sales team.
  • Utilizing people, products, and programs to drive sales plan.
  • Inspire and motivate others to innovate programs to deliver sales results.

Overview

11
11
years of professional experience

Work History

Business Manager

MAC Cosmetics
Buffalo, NY
07.2018 - 03.2020
  • Training and development of team to achieve sales plan, traffic, loyalty, and customer service standards
  • Review and analyze brand business performance and sales results; coach team to achieve sales goal resulting in growth
  • Develop and execute Macy's and MAC's event calendar
  • Communicated business opportunities to store, district partners and brand leaders through in store visits and recaps
  • Recruit new talent and coach existing talent to fill open positions
  • Responsible for the budget spending and development of MAC's freelance artist team
  • Organized, scheduled and facilitated team meetings

Estee Lauder Account Coordinator

BonTon
New York Region
10.2015 - 04.2018
  • Managed territory of 18 Stores ($3.5 Million): Including 9 remote doors and 9 visit doors
  • Recruit, onboard, develop, educate, and elevate passionate team.
  • Review and analyze brand business performance and sales results; coach team to achieve sales goals
  • Developed and maintained execution on innovative cliental system
  • Plan and execute events to achieve consecutive growth
  • Responsible for the budget spending and development of Estee Lauders make-up artist team for special events and outsourcing events
  • Clear, consistent communication and coaching with team and store management to drive business and develop relationships
  • Worked as liaison between vendor and retailer to hold team accountable for basic behaviors and maintain successful business
  • Organized, scheduled and facilitated territory meetings

Estee Lauder Counter Manager

Macy's Walden Galleria
Buffalo, NY
08.2013 - 10.2015
  • On board, develop, and educate Beauty Advisor's
  • Coach team to achieve goals
  • Plan and execute events
  • Utilize Macy's MyClient program to generate business
  • 2014 YTD 4 category growth +7%.
  • Growth in promotions: Total presell +13%
  • Growth in special events: +45% to LY 2014

Estee Lauder Beauty Advisor

Macy's Eastview
Rochester, NY
10.2012 - 08.2013
  • Achieve sales goal
  • Recruit clients and perform signature services
  • Partnered to create events
  • Build client following

 

Clarins Counter Manager

Macy's Marketplace
Rochester, NY
02.2009 - 08.2010
  • End spring season up 31% from -1%
  • Set specific goals
  • Create in store events
  • Recruit new clients
  • Educate existing clients
  • Develop relationships with management

Education

Associate of Science - Business Administration

Monroe Community College
Rochester, NY
2009

Associate of Science - Business Administration

St. John's University
Queens, NY
2009

Cosmetology License -

MyClientpresellBonTonBoces #1
2005

High School Diploma -

Honeoye Falls- Lima
2005

Skills

  • Territory and event management
  • Coaching and people development
  • Work Ethic
  • Leadership
  • Organization
  • Motivating

Accomplishments

  • Overall growth as Business Manager at MAC
  • 2 consecutive years of overall growth as Account Coordinator (AC)
  • 2 consecutive years of growth in overall events as AC
  • 2 consecutive years out trending total stores, department and company as AC
  • 2015/2014: 2 consecutive years of growth as Counter Manager (CM)
  • #1 trend in Cosmetic Department for 2 consecutive years as CM
  • 2015: Recipient of Macy's Leadership Award for 2014
  • 2014: Set record high volume for Pro Event in District $11,500

Timeline

Business Manager

MAC Cosmetics
07.2018 - 03.2020

Estee Lauder Account Coordinator

BonTon
10.2015 - 04.2018

Estee Lauder Counter Manager

Macy's Walden Galleria
08.2013 - 10.2015

Estee Lauder Beauty Advisor

Macy's Eastview
10.2012 - 08.2013

Clarins Counter Manager

Macy's Marketplace
02.2009 - 08.2010

Associate of Science - Business Administration

Monroe Community College

Associate of Science - Business Administration

St. John's University

Cosmetology License -

MyClientpresellBonTonBoces #1

High School Diploma -

Honeoye Falls- Lima

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PRISCILLA DEBERNARDIS