Gabriel Faubion
McKinney,TX
Summary
Marketing and social media professional with experience in growing digital audiences, developing campaigns, and driving engagement across multiple platforms. Skilled in content creation, brand strategy, digital advertising, and analytics. Seeking an opportunity to expand my experience, contribute to impactful marketing initiatives, and continue developing expertise in digital marketing and brand growth.
Overview
3
3
years of professional experience
Work History
Marketing & Social Media Specialist
BlueTop Liquor
Fayetteville, AR
08.2022 - 07.2025
- Grew TikTok to 3K+ followers and 1M+ views with trend-driven content
- Increased engagement 20–30% across TikTok, Facebook, and Instagram
- Created digital and print ads in Adobe Creative Suite, boosting event attendance 15%+
- Developed B2B and B2C email campaigns, with click-through rates driving traffic and above-average engagement
- Edited marketing copy to ensure brand consistency and quality
- Led campaigns for apparel and retail products, increasing sales and brand recognition
Assistant Manager
BlueTop Liquor
Fayetteville, AR
08.2024 - 07.2025
- Collaborated with brand representatives to design effective in-store promotions and product displays
- Managed inventory and weekly budgets, aligning stock levels with customer demand
- Coordinated employee schedules and daily operations for seamless store and event execution
Education
Bachelor of Arts - Communication, Journalism in Strategic Media
University of Arkansas
Fayetteville, AR03.2025
Skills
- Social media management
- Content strategy
- Copywriting and editing
- Email marketing
- SEO and analytics
- Digital advertising
- A/B testing
- Adobe Creative Suite
- Canva design
- Video editing tools
- WordPress and CMS
- Event coordination
- Team communication
- Time management
Affiliations
Sigma Pi Fraternity — University of Arkansas
Member August 2021-March 2025
- Served as Parliamentary Head Committee Chair, training and organizing 150+ members to conduct meetings according to organizational procedures
- Designed and led new member training programs for 50+ undergraduates, achieving a 90% retention rate
- Strengthened chapter operations by applying leadership, public speaking, and organizational skills
New Greek Council — Interfraternity Council
House Representative September 2022- May 2023
- Produced and edited informational video segments for the “Passport” initiative, guiding undergraduates on career and academic resources
Timeline
Assistant Manager
BlueTop Liquor
08.2024 - 07.2025
Marketing & Social Media Specialist
BlueTop Liquor
08.2022 - 07.2025
Bachelor of Arts - Communication, Journalism in Strategic Media
University of Arkansas