Privilege Clavel
Brooklyn,USA
Summary
Creative and art director driving visual storytelling, campaign development, and brand identity. Directs cross-functional creative teams to deliver cohesive campaigns across digital, experiential, and commercial platforms. Leverages photography direction, design oversight, and strategic storytelling to create culturally resonant brand narratives.
Overview
11
11
years of professional experience
Work History
Creative Director
The Bettering Company
New York, NY
06.2025 - Current
- Led creative direction for integrated marketing campaigns, defining seasonal visual narratives across digital, social, and in-store activations, contributing to measurable growth in brand engagement and audience reach.
- Directed internal and external creatives from concept to delivery, ensuring cohesive execution of brand vision and scalable creative processes.
- Oversaw on-set art direction across photography, video, and design, maintaining a consistent and elevated visual identity across all channels.
- Produced editorial-style campaigns including mood boards, casting, and storytelling, strengthening audience connection and brand narrative.
- Built cross-functional alignment by collaborating with marketing, sales, and product teams to translate strategic objectives into culturally relevant creative.
- Developed and presented creative decks to leadership, aligning stakeholders around campaign vision and demonstrating measurable impact on engagement and visibility.
- Established scalable creative operations, mentoring team members and expanding content production capabilities in the absence of a formal art department.
Art Director and Photographer
Clavel Studio
New York, NY
04.2015 - Current
- Art direct on-set across lighting, styling, and performance to produce high-impact imagery.
- Concept and direct editorial and commercial photography projects, leading visual development from ideation through post-production.
- Partnered with brands and creatives on commissioned campaigns to develop compelling visual storytelling initiatives.
- Designed mood boards, directed casting, and curated visual references to craft identity-driven campaign narratives.
- Created culturally relevant works focused on fashion, performance, and contemporary queer identity to engage audiences.
Education
Bachelor of Fine Arts - Photography
University of Nevada-Las Vegas
Las Vegas, NV05-2020
Skills
- Art direction
- Concept development
- Creative development
- Brand development
- Visual storytelling
- Photography production
- On-Set Direction
- Editorial Photography
- Deck development
- Visual research
- Casting Direction
- Adobe Creative Suite
- Creative collaboration
- Creative training
- Bilingual (English/Spanish)
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US for any employer
- Title: Creative Director
Accomplishments
• Sony
Affiliations
• Allure
Timeline
Creative Director
The Bettering Company
06.2025 - Current
Art Director and Photographer
Clavel Studio
04.2015 - Current
Bachelor of Fine Arts - Photography
University of Nevada-Las Vegas