Priyanka Sharma
Linkedin.com/in/priyanka-sharma30/
Summary
Detail-oriented and motivated marketing professional with 2+ years of experience in marketing research, analysis, and preparing detailed campaign reports. Proven expertise in designing and managing effective and innovative marketing programs, with a focus on driving brand perception to purchases. Skilled in data manipulation, analysis, and visualization using Excel, Tableau, and other tools.
Overview
2
2
years of professional experience
Work History
Marketing Associate
USA Sealing, Inc
09.2022 - 07.2023
- Exceeded sales goals by 10% by maintaining and optimizing email marketing campaigns.
- Utilized database software such as ZoomInfo and LinkedIn Sales Navigator to pull marketing contacts.
- Developed marketing strategies and provided insights to drive sales.
- Conducted analysis and research on competitors, identifying potential target industries by analyzing sales history.
- Prepared reports on Excel and PowerPoint to present campaign performance and findings.
Marketing Coordinator
Shopsmith
02.2022 - 09.2022
- Conducted on-page optimization for SEO, including meta descriptions and title tags, for the new website.
- Optimized YouTube channel page, playlists, metadata, descriptions, and videos to engage subscribers and attract new ones.
- Analyzed data on product sales prices using VLOOKUP to evaluate marginal costs and profits.
- Managed social media platforms, including Facebook and Instagram, to boost brand awareness.
- Collaborated with cross-functional teams to successfully execute projects and campaigns.
Social Media Assistant
Wright State Guardian
06.2021 - 12.2021
- Promoted and maintained social media pages to endorse Wright State University.
- Created visually appealing flyers, posters, and other content on Canva for university events.
- Managed the online social presence of the company and crafted branded communications for social media campaigns.
- Ensured brand message consistency across Facebook, Instagram, and Twitter content.
Education
Master of Science - Marketing Analytics & Insights
Wright State University
Dayton, OH12.2021
Bachelor of Science - Accounting
Jayoti Vidyapeeth Women's University
India 06.2017
Skills
- Microsoft Office (Excel, PowerPoint)
- Tableau, ZoomInfo, Klaviyo, LinkedIn Sales Navigator, Netsuite
- Interpersonal Communications, Active Listening, and Teamwork
- Research and Trend Analysis
- Market Analysis
Timeline
Marketing Associate
USA Sealing, Inc
09.2022 - 07.2023
Marketing Coordinator
Shopsmith
02.2022 - 09.2022
Social Media Assistant
Wright State Guardian
06.2021 - 12.2021
Master of Science - Marketing Analytics & Insights
Wright State University
Bachelor of Science - Accounting
Jayoti Vidyapeeth Women's University
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