Patty (PJ) Cuen
West Hollywood,CA
Summary
Music and entertainment professional with experience across social media, live events, and global publicity at KCRW, KSDT Radio, and Sony Pictures. Radio host, vinyl collector, and longtime music curator with a background in content strategy, talent relations, and audience engagement.
Overview
11
11
years of professional experience
Work History
Senior Global Publicity Admin
Sony Pictures Entertainment
Los Angeles, CA
10.2021 - Current
- Plan and execute global publicity tours, premieres, press junkets, and awards campaigns across multiple film releases.
- Manage overlapping campaign timelines and deliverables across multiple film releases, coordinating assets, talent schedules, press opportunities, and key campaign dates.
- Serve as a primary liaison for talent and filmmaker teams, coordinating bookings and press engagement.
- Capture event photography for filmmakers and internal teams at screenings, premieres, press events, and other campaign activations.
- Create post-event reports documenting press activity, audience response, and key campaign highlights.
- Pitch film campaigns across local and regional press outlets while maintaining strong relationships with media contacts.
- Manage logistics for festivals, screenings, and press days, including talent handling and on-site coverage.
- Collaborate with global marketing, digital/social, creative, and cross-functional teams on campaign strategy and execution.
Publicity and Promotions Coordinator
Allied Global Marketing
San Diego, CA
04.2019 - 04.2021
- Curated and led promotional events in San Diego and Honolulu for studio clients.
- Monitored and reported on social media mentions, press coverage, and audience response for studio clients.
- Secured talent interviews with local and national press for upcoming films.
- Supervised screenings and attended premieres, junkets, and film festivals on behalf of studio clients.
Social Media Intern/Production Assistant
KCRW
Santa Monica, CA
06.2018 - 04.2019
- Curated and edited social media content for KCRW’s music and culture programming, increasing Instagram audience engagement by 10%.
- Created and edited photo and video content and wrote social copy and captions for music and culture programming across Instagram, X, YouTube, and Snapchat.
- Pitched creative marketing strategies and digital content for music and culture programming.
- Served as head of hospitality and managed on-site logistics for the KCRW Summer Nights concert series.
General Manager/Head of Production
KSDT College Radio
La Jolla, CA
05.2015 - 06.2018
- Led programming and station operations for the KSDT radio station, overseeing a team of 150 members and annual budgets.
- Hosted and curated radio programming while overseeing music and station programming across KSDT.
- Created and edited photo and video content and wrote social copy and captions to promote station programming, artists, and events.
- Oversaw promotional ad buys, cross-promotions, and press drops for promotional partners.
- Coordinated artist and talent interviews and worked with music industry partners.
Education
Bachelor of Arts - Literature & Writing/Minor in Communications and Media Production
University of California, San Diego (UCSD)
La Jolla, CA06-2018
Skills
- Social Media Strategy & Analytics
- Content Creation
- Copywriting
- Photography & Video Production
- Live Event Production & Community Engagement
- Artist & Talent Relations
Leadership
Sony Pictures' WAVE: Women and Allies of Action, Vision and Empowerment Resource Group, President, 2024-06, Present
- Lead a 20-person board developing programming focused on community engagement and development.
Timeline
Senior Global Publicity Admin
Sony Pictures Entertainment
10.2021 - Current
Publicity and Promotions Coordinator
Allied Global Marketing
04.2019 - 04.2021
Social Media Intern/Production Assistant
KCRW
06.2018 - 04.2019
General Manager/Head of Production
KSDT College Radio
05.2015 - 06.2018
Bachelor of Arts - Literature & Writing/Minor in Communications and Media Production
University of California, San Diego (UCSD)