Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

QIONGYIN (JOEY) YAN

Evanston,IL

Overview

2
2
years of professional experience

Work History

Advertising & Media Intern

Ogilvy
07.2022 - 09.2022
  • Advertising & Media
  • Designed marketing strategies for perfume products “Exit the King” and “I Am Trash” from brand Etat Libre d'Orange
  • Created newsletters and analyzed Chinese perfume users and markets
  • Created NPS questionnaires to analyze customers' habits of using perfume
  • Gave presentations on marketing strategies for Etat Libre d'Orange
  • Drafted advertising articles about Etat Libre d'Orange on the official account of Ogilvy.

Social Media Operation Intern

Tencent Video/WeTV
06.2020 - 09.2020
  • Social Media Operation
  • Operated the official WeChat subscription account for Tencent Variety Show; created contents to promote multiple shows such as Chuang 2020 and Keep Running; views increased by 30%
  • Edited videos for variety shows; received over 1 million views on edited videos on Tencent Video
  • Created content on the Tencent Variety Show Weibo account to advertise for Tencent artists; received an average of 2000 likes on each Weibo post
  • Designed posters for the show The Coming One: SUPER BAND; posters were published on the WeChat official account and views increased by 20%.

Education

Master of Science - Communication

Northwestern University
Evanston, IL
08.2024

Bachelor of Arts - Media Studies, Music

University of California
Berkeley, CA
05.2023

Coursework: Social Media and Journalism, Leadership Collaboration, Psychology -

Skills

  • Design/Media: Adobe, Jian Ying Pro (Video Editing)
  • Hobbies: A-Cappella, Guitar, Acting

Accomplishments

    UC Berkeley

    BCA (Berkeley Chinese A-Cappella) - Member & President

    Berkeley, CA

    01/2020 - 05/2023

  • Hosted rehearsals and performances and raised over $1000 through ticket revenue each year.


    • TInY (Chinese Theater Group) Marketing & Theater Director

    06/2021 - 06/2022

  • Operated the club's WeChat Official Account, Instagram, and Xiaohongshu account; produced promotional digital content surrounding theater and acting.
  • Supervised the stage crew and operated stage sound during theater performances.

Languages

English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Korean
Limited Working

Timeline

Advertising & Media Intern

Ogilvy
07.2022 - 09.2022

Social Media Operation Intern

Tencent Video/WeTV
06.2020 - 09.2020

Master of Science - Communication

Northwestern University

Bachelor of Arts - Media Studies, Music

University of California

Coursework: Social Media and Journalism, Leadership Collaboration, Psychology -

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QIONGYIN (JOEY) YAN