Queenie Lei
Stafford,TX
Summary
Seasoned Small Business Owner with 6 years of experience in operations management, business strategy and financial management. Demonstrated success in capitalizing on new trends and technologies to drive business development initiatives and achieve sales goals. Knowledgeable about financial administration, regulatory compliance and recordkeeping.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Owner
Wonlily LLC
Houston, TX
09.2022 - Current
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Set pricing structures according to market analytics and emerging trends.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
Registered Representative
New York Life Insurance Co
Houston, TX
10.2023 - 08.2024
- Provided comprehensive financial planning solutions tailored to individual needs and objectives.
- Analyzed client portfolios for potential risk factors, tax implications and investment opportunities.
- Participated in team meetings focused on developing new strategies for increasing sales productivity.
Marketing Analyst
Bao Shi Yi LLC
Houston, TX
05.2021 - 08.2022
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Monitored social media activity and website traffic.
- Analyzed marketing information and translated it into strategic plans for store operations.
Owner
Soso Media LLC
Las Vegas, NV
01.2020 - 08.2020
- Helped customers design and layout spec ads.
- Developed scripted ad content to enhance client marketing strategies.
- Help business owner manage and maintain their social media platform.
Owner
Lin's Entrepreneur
Houston, TX
09.2017 - 11.2019
- Implemented policies and standard operating procedures and managed quality, customer service and logistics.
- Oversaw financial management, budget management, accounting and payroll activities.
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
Education
MBA - Marketing
Texas A&M University - Corpus Christi
Corpus Christi, TX12-2023
Bachelor of Arts - Advertising And Corporate Communication
University of Texas At Austin
Austin, TX05.2017
Skills
- Problem Anticipation and Resolution
- Customer Service Management
- Marketing and Sales Promotion
- Administrative Management
- Decision Making
- Performance Evaluation
- Sales Tracking
- Cost Reduction
Languages
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
English
Full Professional
Certification
- Accounting Fundamentals, CFI, 2022
- Fundamental of digital Marketing, Google, 2022
- Houston Health Manager Certificate, 2022
- Leadership Education and Progress, UT Austin, 2017
- Texas Life Insurance Certificate, 2022
- Inside LVMH Certificate, creation & branding, Retail & Customer Experience, 2022
Timeline
Registered Representative
New York Life Insurance Co
10.2023 - 08.2024
Owner
Wonlily LLC
09.2022 - Current
Marketing Analyst
Bao Shi Yi LLC
05.2021 - 08.2022
Owner
Soso Media LLC
01.2020 - 08.2020
Owner
Lin's Entrepreneur
09.2017 - 11.2019
Bachelor of Arts - Advertising And Corporate Communication
University of Texas At Austin
MBA - Marketing
Texas A&M University - Corpus Christi
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