Rachael Ruiz

• Executed strategies to enhance customer service, strengthen brand visibility, and support continuous improvement initiatives.Consulted on conversion-focused copy for ads, landing pages, and email sequences to increase engagement and boost conversions.
• Cardone Licensee under Gosssage Performance as a sales and business coach.
• Developed strategic sales plans to increase revenue and expand market opportunities implementing, website, set, landing pages, social content and funnel target marketing.
• Created influencer campaigns based around Tanya Gossage as a leader in the banking and leadership sector through sales funnels, online branding, and advertising efforts.
• Built and strengthened relationships with partners and key decision-makers through regular client visits, follow-up calls, and ongoing account support.
• Supported contract negotiations to secure favorable terms and long-term partnerships for the company.
• Collaborated cross-functionally with finance, operations, banking teams, blockchain startups, and marketing to identify and pursue new growth opportunities.
• Conducted extensive market research in banking, blockchain, and cryptocurrency across local, regional, and national markets to evaluate potential sales opportunities.
• Assisted in creating training courses and best-practice materials for banking tellers to improve performance, consistency, and customer service standards.
• Analyzed market trends to develop strategic recommendations for digital media initiatives.
• Facilitated client workshops to identify needs and deliver customized digital solutions effectively.
• Led project teams in executing innovative marketing strategies that elevated brand visibility online.
• Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
• Streamlined operational processes with the integration of innovative technologies, reducing overall costs.
• Supported creation of detailed, technical financial models to value potential acquisition targets.

• Consulted with clients and sold self-taught, high-converting sales funnels, including facebook advertising campaigns with targeted optimization, and integrated automated workflows tailored for female entrepreneurs.
• Contacted prospective customers to present information, explain available services, and guide them through the sales process.
• Collaborated with clients to close sales by identifying key decision-makers and streamlining communication to reduce negotiation time.
• Consulted with customers to implement upselling strategies, recommending complementary products and services to maximize transaction value.
• Implemented creative sales and marketing strategies to help the sales team achieve revenue targets and improve overall performance.
• Executed strategies to enhance customer service, strengthen brand visibility, and support continuous improvement initiatives.Consulted on conversion-focused copy for ads, landing pages, and email sequences to increase engagement and boost conversions.
• Coached and consulted women entrepreneurs on strategies, automations, systems, and advertising to help launch and scale their businesses.
• Sold high-end online memberships and training programs to global applicants across the USA, Australia, NZ, and Canada.
  Promoted premium offerings including The Doers Inner Circle, Virtual Retreats, and VIP memberships.
• Built strong relationships with prospective clients through discovery calls and personalized recommendations.
• Delivered value-focused consultations ensuring alignment between client goals and program offerings.
• Collaborated with cross-functional teams to enhance client engagement strategies and improve user experience.
• Reviewed and optimized client marketing strategies to improve performance and streamline processes, including advising on outsourcing experts to assist with software setup, backend systems, and implementation.

• Prospected small to medium-sized businesses to sell a full suite of digital and traditional advertising solutions, including SEO, websites, social media services, YP.com listings, pay-per-click, video ads, yellow page print advertising, and online display advertising.
• Managed a high-volume schedule of daily sales activity, maintaining strong organization and performance in a fast-paced, quota-driven environment.
• Consistently exceeded monthly sales targets through effective prospecting, value-based selling, and strong relationship management.
• Identified growth opportunities within digital advertising products and developed strategies to capitalize on emerging industry trends.
  Gathered and prioritized customer and product requirements, contributing to product vision, strategic planning, and feature development.
  Collaborated cross-functionally with Sales, Marketing, Engineering, and Finance teams to deliver high-performing digital advertising products and campaign solutions.
• Managed the product feature roadmap, utilizing analytics, customer feedback, and performance data to justify enhancements and new functionality.
• Drove continuous product improvements that increased adoption, improved campaign results, and contributed to higher customer satisfaction and revenue growth
• Conducted detailed needs analyses to identify advertising requirements, tailor campaign strategies, and uncover new growth opportunities.
  Developed and expanded a strong customer base to support ongoing and future business relationships. market insights to communicate the features and benefits of print and internet advertising solutions.
• Educated clients on website performance, internet traffic analytics, SEO best practices, and online marketing strategies, including YellowPages.com platforms.
• Managed existing accounts to strengthen client partnerships, support day-to-day operations, and ensure campaign accuracy and satisfaction.\
• Created and implemented tracking systems to keep stakeholders informed of campaign progress, performance, and deadlines.
  Developed strategic approaches using visual aids and sales tools to enhance campaign planning and client presentations\
• Delivered persuasive, high-impact sales presentations to media investors and decision-makers, increasing close rates and driving urgency.
• Organized, prioritized, and executed work efficiently to meet customer expectations and directory production deadlines.
• Visited existing accounts to reinforce relationships, assess needs, and secure continued sales opportunities.
• Consistently met or exceeded aggressive sales quotas and performance objectives through effective campaign management and scheduling.
  Increased the sales base through proactive outreach, strong salesmanship, and strategic customer engagement.

• Connected construction, oilfield, and industrial clients with qualified trucking providers, including dump truck operators and frac sand haulers.
  Leveraged sales and logistics expertise to source new clients, negotiate contracts, and match hauling requirements with properly equipped operators.
• Planned Organized and estimated diesel fuel and cost time for haulers based on hourly or haul rates of project.
• Identified, estimated, and evaluated new hauling projects to support regional growth and operational planning.
• Responded to RFP for large project bidding such as LNG and followed compliance requirements.
• Recruited motor carriers and independent owner-operators while ensuring compliance with company safety standards.
• Built and maintained strong relationships with customers, trucking companies, and owner-operators to ensure consistent job flow and competitive market-rate pricing.
• Coordinated end-to-end logistics to ensure timely deliveries, operational efficiency, and balanced workload distribution across haulers. sales effort with local aggregate materials, dirt testing procedures, and quality standards to support project accuracy
• Leveraged strong sales and logistics expertise to source clients, negotiate contracts, and match specific hauling requirements with operators equipped for each job.
• Built and maintained relationships with customers, trucking companies, and owner-operators to ensure reliable job flow and competitive, market-aligned pricing.
• Conducted site visits and traveled to remote project locations to assess road conditions, project needs, and operational feasibility.
• Performed sales calls and developed relationships with customers, contractors, and material suppliers at offices, job sites, and business locations.
• Utilized strong knowledge of local competitors, contractors, motor carriers, and market conditions.
• Coordinated logistics workflows to optimize efficiency, scheduling, and resource allocation across multiple projects.
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• Prospected and generated leads within the construction, day labor, hospitality, and marine industries to drive consistent new business opportunities and revenue growth.
• Oversaw daily branch operations, ensuring compliance with company policies and procedures.
• Recruited temporary workers, coordinating required training, certifications, drug testing, and background checks to ensure workforce readiness. Managed CSR teams in collections, sales, telemarketing, hiring, and daily operations, fostering a safe, compliant, and productive work environment.
• Managed staff recruitment, training, and performance evaluations to enhance team effectiveness.
• Collaborated cross-functionally with recruiters, safety teams, service departments, and key internal stakeholders to ensure exceptional customer satisfaction and streamlined service delivery.
• Recruited and onboarded temporary workers, coordinating job placements and providing required resources such as training, certifications, drug testing, and background checks.
• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
• Ensured strict adherence to all safety processes, OSHA regulations, and company procedures to maintain compliance and reduce risk.
• Built and maintained strong customer relationships by spending 75%+ of time in the field through on-site visits, consultations, and client support.

Key Achievements :

300 % of print and internet sales objectives in 2010.
Earned the Commitment to Excellence Award in 2010.

• Consulted small to medium-sized businesses to sell a full suite of digital and traditional advertising solutions, including SEO, websites, social media services, pay-per-click, video ads, direct mail, and display advertising, video and small business online marketing products.
• Utilized consultative sales strategies to assess client needs and develop tailored marketing solutions that improved online visibility, lead generation, and overall business growth.
• Conducted market research and competitive analysis to craft targeted presentations and digital marketing strategies aligned with client objectives.
• Executed sales contracts, ensured accurate billing, and maintained detailed documentation throughout the customer lifecycle.
  Managed a high-volume schedule of daily sales activity, maintaining strong organization and performance in a fast-paced, quota-driven environment.
• Consistently exceeded monthly sales targets through effective prospecting, value-based selling, and strong relationship management.
  Built and nurtured relationships within the local business community to expand market presence and uncover new revenue opportunities.
• Identified growth opportunities within digital advertising products and developed strategies to capitalize on emerging industry trends
• Gathered and prioritized customer and product requirements, contributing to product vision, strategic planning, and feature development.
• Collaborated cross-functionally with Sales, Marketing, Engineering, and Finance teams to deliver high-performing digital advertising products and campaign solutions.
• Managed the product feature roadmap, utilizing analytics, customer feedback, and performance data to justify enhancements and new functionality.
• Drove continuous product improvements that increased adoption, improved campaign results, and contributed to higher customer satisfaction and revenue growth.

Averaged 350.00% of print and internet and direct mail objective in 2010

• Promoted and educated clients on website analytics, internet traffic performance, direct mail campaigns and online marketing strategies, SEO best practices, and Super Media offerings.
• Developed and expanded a customer base to support both current and future business growth.
• Conducted probing needs-analysis interviews to identify each client’s advertising requirements and tailor effective campaigns.
  Created strategic plans prior to market outreach using visual presentations and other sales aids.
• Delivered detailed explanations of internet marketing capabilities to strengthen client understanding and adoption.
• Consistently met aggressive sales quotas and performance objectives.
• Delivered effective and persuasive sales presentations to investors and key decision-makers.
• Organized and prioritized workloads to meet customer expectations and directory production deadlines with accuracy and efficiency.
• Visited existing accounts to reaffirm relationships, ensure customer satisfaction, and secure ongoing sales.
• Increased the sales base through effective salesmanship and proactive client engagement.
• Supported overall sales management functions to improve team performance and branch productivity.

Advertising Sales / Sales Team Lead – BellSouth & AT&T Advertising Solutions (via LMBerry & Co.)
Key Achievements
Averaged 186.55% of print and internet sales objectives in 2004.
Averaged 140.00% of print and internet sales objectives in 2005.
Averaged 330.00% of print and internet objectives in 2006.
Averaged 300.00% of print and internet sales objectives in 2007.
President’s Club Member for top-tier performance.

• Provided expert market insights to clearly communicate the features and benefits of print yellow pages and digital advertising solutions.
• Promoted and educated clients on website analytics, internet traffic performance, SEO best practices, YellowPages.com offerings, and digital marketing value.
• Developed and expanded a strong customer base to support ongoing and future revenue growth.
• Conducted in-depth needs-analysis interviews to identify client advertising requirements and build customized campaign strategies.
  Created strategic sales plans using visual aids, marketing tools, and competitive analysis to enhance campaign presentations.
• Delivered clear and persuasive explanations of internet marketing capabilities to improve customer adoption and campaign success.
  Consistently exceeded aggressive sales quotas through disciplined prospecting, relationship building, and value-focused solutions.
  Delivered high-impact sales presentations to investors, executives, and key decision-makers.
• Organized and prioritized daily workflows to meet client deadlines and directory production schedules with accuracy and efficiency.
  Maintained and strengthened relationships with existing accounts, ensuring satisfaction and continuous revenue growth.
• Increased overall sales base through effective salesmanship, customer engagement, and strategic account management.
• Supported sales management initiatives to improve team productivity, performance consistency, and operational success.

• Generate and increase sales by implementation of the marketing and sales program
• Develop new customer accounts, by conducting meetings with the decision-maker
• Establish and maintain a budget within the guidelines provided by the yearly projected budget, as well as incorporate ways to increase profitability
• Recruit new temporary workers obtaining work and provided resources for specific training, certifications, drug testing, background checks, etc
• Manage CSR's in collections, sales, telemarketing training and hiring office staff (CSR's and Account Reps) and provide a safe and productive environment in which to operate.