Rachael Vulcano
New York,,NY
Summary
Dynamic communications professional with a proven track record in social media content creation, including developing engaging posts and strategic campaigns for Bleacher Report. Fan of all things sports and entertainment culture who is looking to tackle new responsibilities in a sports communications role. Skilled in content creation, digital marketing, corporate communications, project management, and copywriting.
Overview
3
3
years of professional experience
Work History
Social Media Programmer
Bleacher Report
05.2023 - 06.2024
- Identified, programmed, and posted sports breaking news, viral content, and video highlights to the B/R Instagram, Twitter, TikTok, Facebook, and Youtube accounts (over 60M followers combined.)
- Utilized programs such as Clipro and CapCut to create NBA, NFL, NHL, MLB, WNBA, NCAA, and UFC social content resulting in 2,000+ viral tweets and 1,000+ Instagram posts (10 with over 1M likes.)
- Collaborated with NBA on TNT, NHL on TNT, House of Highlights, and other Warner Bros. Discovery Sports partners to develop marketing strategies for daily content packages.
- Utilized Google Analytics and CrowdTangle to generate comprehensive reports showcasing key social metrics, sports trends, and opportunities for content enhancement.
- Crafted captivating and persuasive copy that aligns with the brand voice of B/R accounts.
Sports Producer
NY2C
05.2022 - 05.2023
- Led production and reporting for 'On The Call,' a digital multi-platform series covering sports in the New York-Metropolitan area.
- Produced live social media content during the 2022 summer training camp of the New York Football Giants and Baseball Hall of Fame Induction Weekend, utilizing exclusive press credentials.
- Utilized Adobe Premiere Pro to regularly edit and publish short and long-form visual content.
Marketing Communications Coordinator
MV Sport | The Game
05.2022 - 12.2022
- Strategized and implemented creative marketing techniques for social media platforms and company website, resulting in enhanced brand awareness and increased sales conversions.
- Utilized Google Analytics and Microsoft Excel to track and evaluate marketing campaign effectiveness.
- Planned client meetings, sports apparel photo shoots, and custom order consultations.
Marketing Intern
Berkman Financial
05.2021 - 08.2021
- Conducted market research and used the collected data to consult on digital advertising solutions.
- Developed comprehensive media plan, encompassing target market, budget, goals, and objectives and formally presented campaign to Berkman’s founding partners.
- Introduced Mailchimp software to the marketing team and rolled out Berkman’s first-ever email marketing campaign which led to an increase of 12+ leads per month.
Education
Bachelor of Science in Advertising -
The University of Florida
Skills
- Microsoft Excel & PowerPoint
- Adobe Premiere Pro & Photoshop
- Clipro
- Google Analytics
Timeline
Social Media Programmer
Bleacher Report
05.2023 - 06.2024
Sports Producer
NY2C
05.2022 - 05.2023
Marketing Communications Coordinator
MV Sport | The Game
05.2022 - 12.2022
Marketing Intern
Berkman Financial
05.2021 - 08.2021
Bachelor of Science in Advertising -
The University of Florida
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