Racheal A. Willhoite
Stillwater
Summary
A seasoned professional with a combined 10+ years of expertise in Customer Success, Marketing, and Business Development. Committed to ensuring the success and satisfaction of enterprise clients. Experienced in Full Stack Marketing, PR, and emerging technologies. Recent training in tech sales and product management. Proficient in Web and e-commerce Development, Public Relations, Data Analysis, and Business Development/Sales.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Community Marketing
NotCommon
Austin
04.2022 - 04.2023
- Company Overview: Web3's Trust Platform
- Played a pivotal role in identifying and developing new business opportunities, establishing relationships with key decision-makers, and executing marketing and sales strategies. These efforts resulted in user acquisition and engagement for NotCommon's blockchain security platform and Chrome extension.
- Collaborated with product development and design teams to ensure products meet the needs of users.
- Fostered a vibrant and engaged community across all mediums, including social media, email marketing, and other online platforms.
- Gathered valuable insights from beta testing and engaged with the community to improve products and conduct regular security audits to identify and mitigate threats to NotCommon's platform and its users.
- Provided demonstrations of the experience of our Safe Browsing Chrome extension and Web Security SaaS platform Not.co provides.
- Through community marketing initiatives and targeted Twitter Following campaigns, I achieved substantial growth, increasing our Twitter following from 38 to over 10,000 at its peak. This growth, coupled with a 0.04% - 0.098% average user engagement rate, demonstrated the successful impact of our strategies in expanding NotCommon's brand presence and user base.
- Successfully Co-Hosted Twitter Spaces with Over average 750-1,000 Concurrent Listeners for several weeks after I launched a collaboration with another aligned influencer in the space.
- Web3's Trust Platform
Head of Media Relations & PR
GOPublX Media Relations LLC
01.2016 - 04.2023
- Company Overview: Provides services to the following markets: Web, Technology, Games: Video Games (All types including VR) + Table Top Games, and Entertainment/Film/TV
- Media Relations Outreach to Gaming and Tech Publications.
- Social Media Marketing Management.
- Content Creation and Planning.
- Event Planning and Promotion.
- Branding and Brand Management.
- Community Marketing and Management.
- Build Partnerships with Game and Tech Influencers.
- Provides services to the following markets: Web, Technology, Games: Video Games (All types including VR) + Table Top Games, and Entertainment/Film/TV
Web Developer
Website Development
11.2007 - 04.2023
- A strong passion for web development, I enjoyed helping Millennium Magazine in 2012, and played a pivotal role in transforming Millennium Magazine's static website into a fully functional CMS.
- Over the years I've developed and maintained multiple websites and ecommerce stores for clients, delivering visually appealing and functional web applications.
- Proficiently worked with programming languages and technologies such as JavaScript, and HTML, and CSS.
- Building responsive designs is especially exciting for me, as I believe in creating user-friendly and accessible experiences for all users.
- Skills: JavaScript, HTML, CSS, Node.js, Typescript, Python, (Solidity: currently learning), ChatGPT Prompt Skills.
Head of Marketing & Business Development
Millennium Magazine
08.2011 - 04.2022
- Company Overview: A growing regional publication serving New York City, Long Island, Northern New Jersey, Southern Connecticut, Miami, Las Vegas, and Los Angeles. See More at: www.millenniummagazine.com
- Elaborated business development plans, designed and implemented processes to support business growth through multi-channel marketing strategies, and assist with developing and maintaining Media Kit.
- Managed and developed Marketing Plans and Strategies with the CEO/Publisher ongoing. Give feedback and additional strategic business advisory as needed.
- Facilitated business growth by working with clients and business partners (suppliers, subcontractors, JV partners, technology providers, etc.).
- Built and maintained high-level contacts with current and prospective customers and other business and project partners.
- Added content to the online publication in collaboration with the Publisher and other writers when and where needed. I trained another person to take that over after my fifth year, so I could focus on other opportunities and responsibilities.
- "Racheal has served as Marketing Director and then as Chief Business Developer for Millennium Magazine since 2011. Racheal has been instrumental, saying the least, in the growth and expansion of Millennium Magazine, providing extensive knowledge of online platforms to bolster the publication's presence through web development, digital media technology, and social networking. Racheal's greatest strength is her ability to identify key talent. She has helped recruit loyal, dedicated team members that have enhanced and served Millennium according to its vision. Racheal is a wealth of knowledge, and her commitment is unmatched. Racheal would be a tremendous asset to any organization. I highly recommend her." - Warren Woodberry Jr., Publisher of Millennium Magazine, warren@millenniummagazine.com
- A growing regional publication serving New York City, Long Island, Northern New Jersey, Southern Connecticut, Miami, Las Vegas, and Los Angeles. See More at: www.millenniummagazine.com
Marketing Manager
NAPA AUTO PARTS
Stillwater
06.2015 - 12.2017
- Consult and Assist in Administration, Advertising, Marketing, and Business Development as needed on call. I report to the Owner of the Company.
- E-commerce Setup and Development Support Via Volusion Platform.
- Build and maintain relationships with vendors, agencies, and partners.
- Ensure brand consistency across all marketing materials and channels.
- Oversee the creation of compelling content, including copy, graphics, and videos.
- Measure and report on the ROI of marketing campaigns.
Audit Analyst/Central Operations
Magnacare
10.2005 - 11.2007
- Assisted in contract negotiation with select Provider Groups.
- Analyze claim reports and make adjustments where necessary.
- Proactively contact clients as needed; to mediate claims resolutions.
- Recognize and track trends across provider reports.
- Populate and design specific excel reports, with data gathered from crystal reports.
- Conceptualize and recommend system/operational improvements to management.
- "In my tenure with as a Network Development Associate with MagnaCare, I dealt with Racheal when she became a part of their growing Provider Relations team. She was a primary point of contact for a number of large provider groups and effectively assisted in the resolution of any Accounts Receivable issues. Racheal was always proactive in analyzing any A/R issues or claim reports. As someone who was involved in the recruitment of new providers to the MagnaCare network, she was always responsive when I had a question or a concern from a potential provider. I would by happy to recommend Racheal for any position that she applies." Ben Greis, Provider Relations https://www.linkedin.com/in/ben-greis-216262
Education
BS Communications - Communications, with a specialization in New Media
Walden University
08.2009 - 01/2012
Bootcamp in Tech Sales -
Vendition
Bootcamp in Sr. Product Manager Program -
Product School
Nassau Community College - Liberal Arts in Business Communications and Marketing
Nassau Community College
Technical Degree - Medical Administration
Hunter Business School
Levittown, NY, United StatesTechnical Vocational Diploma -
Skills
- Full-stack marketing
- Business Development
- ChatGPT Prompt engineering
- Type 65 wpm
Certification
- Play It Safe: Manage Security Risks, Coursera, 06/01/23
- Meta - Intro to Front End Development, Coursera, 05/01/23
Volunteer Experience
Downtown Stillwater Association, Board Member, Stillwater, Oklahoma, 01/01/20, Present
Timeline
Community Marketing
NotCommon
04.2022 - 04.2023
Head of Media Relations & PR
GOPublX Media Relations LLC
01.2016 - 04.2023
Marketing Manager
NAPA AUTO PARTS
06.2015 - 12.2017
Head of Marketing & Business Development
Millennium Magazine
08.2011 - 04.2022
BS Communications - Communications, with a specialization in New Media
Walden University
08.2009 - 01/2012
Web Developer
Website Development
11.2007 - 04.2023
Audit Analyst/Central Operations
Magnacare
10.2005 - 11.2007
Bootcamp in Tech Sales -
Vendition
Bootcamp in Sr. Product Manager Program -
Product School
Nassau Community College - Liberal Arts in Business Communications and Marketing
Nassau Community College
Technical Degree - Medical Administration
Hunter Business School