Nikki Santos

• Plans and creates content for newsletters, social media pages and blog posts.
• Collaborates with cross-functional teams to plan and execute the Back-to-School, Holiday Wish Drive, and other seasonal campaigns.
• Writes engaging and successful marketing, advertising and website copy.
• Creating impact stories for fundraising campaigns.

• Engaged with customers to effectively build rapport and lasting relationships.
• Increased sales by offering advice on purchases and promoting additional products.
• Provided positive first impressions to welcome existing, new and potential customers.
• Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.

• Assists with preparation for photoshoots, fittings, and events.

• Sets up and breaks down set and styling studio for clients.

• Helps organize and keep track of sample returns, pickups, and shipments.

• Assists with emails to showrooms and research.

• Returns all fashion merchandise to appropriate showrooms after completion

of photoshoots and events.

• Safely picks up all fashion merchandise from showrooms and stores.

• Prepares apparel and accessories for all shoots and events.

• Checks in and out designer samples.

• Conducted and performed interviews with potential candidates while

working with management to select final candidates.

• Sourced resumes online to select best-qualified candidates to better assess

qualifications and ascertain personality, personal character, and work ethic.

• Conducted phone screens and cold calling through LinkedIn, Monster, and

Indeed to build a pipeline of candidates.

• Meets weekly with sales reps, account managers, and analysts to review

campaign performance and optimizations.

• Maintains ongoing client communications and resolves client issues in a

timely manner.

• Created quality assurance documents to decrease campaign errors.

• Responsible for the QA and activation of campaigns on the West Coast.

• Modified campaigns as necessary to maximize efficiency.

• Communicates with clients for prelaunch setup and delivery to ensure success and satisfaction.

• Provided sales and budget reports as requested.

• Found and resolved issues associated with ad campaigns and addressed them in a timely fashion.

• Analyzed the success of various campaigns and provided insights and recommendations based on campaign performance.

• Monitors campaign results, analyzes key metrics and optimizes click-through conversion rates.

• Assists in keyword research, ad copy, and optimized landing pages for Adwords campaigns.

• Creates engaging copy for diverse units including online advertising, email campaigns, and social media posts.

• Boosts online sweepstakes and social media contests, builds mock-ups, and produces dedicated newsletters.