Rachel Blank
Baltimore,MD
Work Preference
Summary
Strategic Commercial Leader with 13+ years of experience driving revenue growth in media technology and advanced advertising. Proven track record of exceeding revenue targets by up to 238% and managing high-value enterprise accounts including Meta, TikTok, Yahoo, and Pinterest. Expert at translating complex technical solutions into measurable business impact for mid-market and enterprise clients.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Account Manager, Digital Platforms, Remote
VideoAmp
05.2024 - 10.2025
- Directed commercial strategy for advanced measurement solutions, delivering $4.0M in net new revenue and increasing Yahoo's contract value by 160%.
- Designed the product roadmap for advanced measurement and identity solutions, driving platform adoption among C-suite stakeholders at Meta, TikTok, and Roku while exceeding revenue targets by 238%.
- Managed the end-to-end delivery of 4 major product integrations to ensure log-level data schemas were aligned with technical and realistic roadmaps.
- Acted as the Technical Product Lead for a "first-of-its-kind" partnership, modernizing legacy manual processes into a scalable API framework to enable cross-screen audience activation and media measurement.
- Managed internal and external tickets via JIRA and used SQL to assist engineering in breaking down tasks.
- Spearheaded the design and launch of a cross-functional internal solution that automated workflows across Engineering, Business Development, and Customer Success, increasing enterprise-wide operational efficiency.
- Directed technical developments and established industry benchmarks for data-driven performance by leading cross-functional teams during the 2024 and 2025 AI Hackathons.
- Present complex technical methodologies, data clean room strategies, and customized product roadmaps to executive leadership and key external and internal stakeholders.
- Created multimedia training and demo assets to accelerate onboarding and internal adoption.
- A software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
Senior Account Executive, Measurement, Remote
LoopMe
02.2023 - 05.2024
- Championed product education by developing data-driven narratives and multimedia training assets for proprietary tech engines, resulting in a 300% YOY increase in portfolio value.
- Led the Go-to-Market (GTM) strategy for the North American launch of a next-generation brand measurement SaaS, securing the first international campaign across the USA, Canada, UK, and Japan.
- Partnered with Marketing, Engineering, Product and Client Services to translate customer feedback into actionable product education initiatives and dashboard training modules.
- Trained account management teams in data storytelling and client communication, directly resulting in increased customer retention and satisfaction scores.
- Generated 40+ new client meetings per quarter, maintaining a robust and high-quality pipeline.
- Maximized existing DSP/DMP relationships for revenue growth, combining measurement and media offerings for increased revenue.
- LoopMe, a DSP and SSP, is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem.
Northeast Regional Sales Manager, Remote
Comscore (Formerly Rentrak)
01.2021 - 10.2022
- Captured 60% new business portfolio within assigned territory and drove SAAS measurement adoption across the Northeast region with mid-market and independent agencies, exceeding 2021 revenue goals by 32%, one quarter before the EOY. Key sales pitch involved identity solutions.
- Mentorship: Mentored cross-functional sales teams in advanced negotiation and presentation strategies to drive regional SaaS adoption.
- Led strategic storytelling initiatives that increased brand visibility and market share.
- Negotiated renewals, expanded client portfolios, and captured 60% new business within assigned territory.
- Drove sales of media measurement SAAS solutions to independent agencies and brands across the Northeastern region, consistently surpassing targets, and increasing acceptance as their primary currency.
- A global, trusted partner for planning, transacting and evaluating media across platforms.
Lead Account Manager, Remote
Comscore (Formerly Rentrak)
10.2018 - 12.2020
- Defined and executed the strategy to transition a top-10 market television station's primary currency to Comscore, demonstrating a proven ability to drive industry-wide product shifts.
- Managed relationships with exclusive and non-exclusive station groups across 26 markets, ensuring top-tier client performance and retention.
- Authored industry insights on evolving media trends to position products as thought leaders in the marketplace, directly influencing regional SaaS adoption.
- Served as a critical stakeholder for product development, providing market-driven feedback to engineering teams to refine local cross-platform products and align them with client needs.
- A global, trusted partner for planning, transacting and evaluating media across platforms.
Senior Account Manager, Remote
Comscore (Formerly Rentrak)
06.2015 - 10.2018
- Scaled the adoption of analytics tools by designing "success libraries" and data training programs utilized company-wide for over 50 broadcast station relationships.
- Oversaw 50+ broadcast station relationships across 29 markets, optimizing cross-platform sales strategies.
- Trained management, sales, and news teams on how to utilize and analyze data to help with their day-to-day and overarching responsibilities from a sales, research, and news oriented perspective.
- A global, trusted partner for planning, transacting and evaluating media across platforms.
Integrated Marketing Account Executive, Baltimore, MD
WMAR-TV (Scripps)
Baltimore, MD
07.2012 - 06.2015
- Exceeded new business and digital sales targets, growing agency revenue despite market contraction.
- Developed multi-platform campaigns incorporating digital advertising, SEO, SEM, pre-roll, and native advertising. Awarded as the top biller for digital sales in 2014.
- Secured new agency partnerships and expanded existing client investments across digital and traditional channels for the NBA and college football.
- WMAR-2 News is Baltimore's First Television station.
Education
M.A. - Cinema Studies
New York University
01.2011
B.S. - Theatre Studies & Film Studies (Double Major)
Towson University
01.2010
Skills
- Cross-platform media measurement
- SQL, Tableau, R and analytics integration skills
- Salesforce and CRM proficiency
- Agile and Waterfall project management - PMP Certification
- Innovative team management
- Collaborative partnership building
- Effective negotiation strategies
- Strategic business development
Certification
- PMP Certification (PMI): Issued Jan 2026.
- Google Analytics Certificate: In Progress Jan 2026.
- The Trade Desk Edge Academy Certified – Executive Program: Issued Feb 2023.
- Comscore, Inc - TMX: Issued July 2018.
- Dale Carnegie – High Impact Presenter: Issued Nov 2015.
- Google AdWords: Issued Oct 2012.
Accomplishments
- Supervised team of 5 staff members.
- Achieved on time product launch through effectively helping manage scope and communication.
- Collaborated with engineering in the development of a first of its kind measurement and activation integration.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Project Management Institute
Languages
English
Native or Bilingual
French
Limited Working
Japanese
Elementary
Timeline
Senior Account Manager, Digital Platforms, Remote
VideoAmp
05.2024 - 10.2025
Senior Account Executive, Measurement, Remote
LoopMe
02.2023 - 05.2024
Northeast Regional Sales Manager, Remote
Comscore (Formerly Rentrak)
01.2021 - 10.2022
Lead Account Manager, Remote
Comscore (Formerly Rentrak)
10.2018 - 12.2020
Senior Account Manager, Remote
Comscore (Formerly Rentrak)
06.2015 - 10.2018
Integrated Marketing Account Executive, Baltimore, MD
WMAR-TV (Scripps)
07.2012 - 06.2015
B.S. - Theatre Studies & Film Studies (Double Major)
Towson University
M.A. - Cinema Studies
New York University