Charles Rutagarama
New York,NY
Summary
Results-driven Client Solutions Manager with 6+ years of experience in programmatic advertising, SSP/DSP campaign management, and CTV solutions. Skilled in driving measurable marketing outcomes through Brand Lift measurement, campaign optimization, and cross-channel recommendations. Proven track record in managing premium accounts (Hulu, Netflix, Apple, ESPN), executing upselling and cross-selling strategies, and growing revenue across top-tier enterprise clients. Expert in campaign troubleshooting, pacing optimization, IO/PMP execution, and leveraging platforms such as Salesforce, Google Analytics, FreeWheel, and Meta Ads.
Diligent Account Manager with solid background in managing client relationships and ensuring customer satisfaction. Proven track record of driving revenue growth through strategic account management and cross-functional collaboration. Demonstrated ability to analyze client needs and deliver tailored solutions, enhancing both client retention and business outcomes.
Overview
8
8
years of professional experience
Work History
Account Manager, Client Solutions
Cuesleight – SMB
New York, N.Y
03.2024 - Current
- Manage digital advertising campaigns and account onboarding for small and mid-size businesses, ensuring seamless platform setup.
- Partner with clients to understand their marketing objectives and recommended data-driven advertising strategies.
- Analyze campaign metrics and provide actionable insights to optimize results and drive business growth.
- Serve as the primary point of contact, building strong client relationships and ensuring high satisfaction and retention.
- Identify growth opportunities within accounts, including upselling services and improving overall campaign effectiveness.
Client Solutions Manager
Cuesleight – SMB
New York, N.Y
07.2022 - 02.2024
- Manage a portfolio of 25+ premium accounts, including Hulu, Netflix, Apple, and ESPN, generating $2.5M+ in annual programmatic revenue.
- Lead campaign strategy execution, ensuring seamless SSP integration and optimized delivery.
- Partner with publisher stakeholders and internal teams to drive strategic business reviews, upselling, and cross-selling opportunities for additional inventory and campaign solutions.
- Monitor campaign pacing, troubleshoot live delivery issues, and optimize inventory allocation to maximize yield and client ROI.
- Conduct deal monitoring and campaign audits to prevent discrepancies and ensure performance alignment.
- Launched CTV advertising solution, collaborating with cross-functional teams to achieve 25% revenue growth.
- Built automated performance reporting systems, reducing manual reporting time by 40% and improving insights across Hulu, Netflix, Apple, and ESPN campaigns.
- Delivered Brand Lift measurement initiatives, tracking campaign effectiveness and demonstrating incremental value to clients.
- Utilized Salesforce to manage client relationships, track deal pipelines, and report on account performance.
- Delivered client training and enablement programs with a 95% satisfaction rate, ensuring stakeholders understand platform capabilities and campaign optimizations.
- Collaborated with product and engineering teams to resolve technical issues and implement platform improvements.
Account Operation Manager, Client Solutions
Kepler Group – (Paypal)
New York, N.Y
08.2021 - 06.2022
- Managed $5M+ in annual programmatic and direct insertion order (IO) spend across 15 enterprise accounts.
- Troubleshoot programmatic deal setup and performance issues, cutting response time by 35%.
- Leveraged Google Analytics to measure campaign performance, track key metrics, and provide actionable insights for optimization and reporting.
- Conducted inventory checks, pacing reviews, and cross-channel optimization to improve campaign outcomes.
- Developed a new QA process that reduced campaign setup errors by 50%, enhancing campaign health.
- Created a performance dashboard utilized across strategy, ops, and analytics teams to centralize reporting.
- Executed client onboarding initiatives, reducing ramp-up time by two weeks and improving activation speed.
Business Analyst, Sales Engineer
Bevi Tech
New York, N.Y
01.2020 - 07.2021
- Delivered consultative sales engineering support and customized product demos tailored to client needs.
- Served as technical support lead for deployment and performance monitoring, improving issue resolution time.
- Assisted in campaign measurement setup and post-launch reporting for client success metrics.
- Built client-specific onboarding plans and site configurations, boosting customer satisfaction and retention.
- Collaborated with cross-functional sales, support, and engineering teams to deliver cohesive client outcomes.
Project and Publications Manager
COOP Digital Marketing
New York, N.Y
01.2018 - 12.2019
- Managed multichannel communications, including social media campaigns and platform publishing.
- Developed and maintained campaign performance reports to drive data-informed client decisions.
- Planned and executed community engagement strategies and client events.
Education
Bachelor’s - information management & technology
Syracuse University
05-2016
Skills
- Client Account Management: 5 Years - Proven expertise in building and maintaining strong relationships with top-tier enterprise clients such as Hulu, Netflix, Apple, and ESPN Skilled in understanding client business goals, executing upselling and cross-selling strategies, and ensuring campaign success Collaborates closely with internal teams, product, engineering, and publishers, to deliver seamless campaign execution, optimize performance, and drive measurable marketing outcomes
- Measurement Analytics Tool: 5 Years - Proficient in using measurement and analytics tools such as Google Analytics, Brand Lift studies, and platform-specific reporting solutions to track campaign performance and audience insights Skilled in designing measurement frameworks, analyzing KPIs, and providing actionable recommendations to optimize campaigns and demonstrate ROI Experienced in translating data into client-facing insights for strategic decision-making and cross-channel marketing effectiveness
- Brand Lift: 5 Years - Expert in designing and executing Brand Lift studies to measure the impact of campaigns on audience awareness, perception, and purchase intent Skilled in analyzing survey-based metrics and campaign data to provide actionable insights, optimize media strategies, and demonstrate measurable marketing outcomes Experienced in translating Brand Lift results into strategic recommendations for clients and cross-functional teams
- Campaign Management: 6 Years - Experienced in end-to-end campaign management across programmatic, CTV, and cross-channel media Skilled in campaign setup, pacing optimization, IO and PMP execution, and delivery monitoring to ensure performance targets are met Collaborates with internal teams and clients to troubleshoot issues, implement optimizations, and deliver campaigns that drive measurable marketing outcomes
- Advertising: 6 Years - Skilled digital and programmatic advertising across SSPs, DSPs, CTV, and social platforms Skilled in strategy development, campaign execution, inventory management, and performance optimization Proven ability to deliver measurable results for enterprise clients by leveraging data-driven insights, cross-channel media planning, and platform-specific capabilities such as FreeWheel, Meta Ads, and Google Ads
- Core Skills: Programmatic Advertising SSP & DSP Management Yield Optimization Ad Operations IO & PMP Execution Campaign Lifecycle Management Deal Monitoring Troubleshooting & Delivery Performance Technical Support Data Analysis & Reporting Cross-functional Leadership Publisher Enablement Product Collaboration Client Relationship Management Strategic Account Growth Commercial Strategy Upselling & Cross-selling Campaign Measurement & Brand Lift Initiatives Client Training & Enablement Performance Dashboard Creation Inventory & Pacing Optimization CTV Advertising Solutions
- Platforms & Tools: FreeWheel Salesforce HubSpot Google Ads Meta Ads Microsoft Advertising Google Analytics Excel Dashboards
- Certifications & Distinctions: Google Analytics Google Ads Microsoft Advertising Facebook Ads IAB Insertion Order (IO) AI
Leadership & Professional Development
- SUNY Upstate Medical Presidential Scholar – Syracuse, NY | May 2016 – Aug 2016 - Selected as a Presidential Scholar for outstanding academic and leadership achievements.
- Mercy Works Professional Development – Syracuse, NY | June 2013 – Aug 2013 - Completed a professional development program focused on community service, teamwork, and career readiness.
Timeline
Account Manager, Client Solutions
Cuesleight – SMB
03.2024 - Current
Client Solutions Manager
Cuesleight – SMB
07.2022 - 02.2024
Account Operation Manager, Client Solutions
Kepler Group – (Paypal)
08.2021 - 06.2022
Business Analyst, Sales Engineer
Bevi Tech
01.2020 - 07.2021
Project and Publications Manager
COOP Digital Marketing
01.2018 - 12.2019
Bachelor’s - information management & technology
Syracuse University