Rachel Danford
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
DIGITAL MANAGER
Poultry Times
01.2020 - Current
- Aided in the development of a redesign strategy for the company website and performed redesign.
- Aided in the development of a modern and engaging logo for the company.
- Increased website users from 7k to 13k a month.
- Launched a brand new company newsletter and grew it to 3k subs in less than 1 year.
- Grew online registrations for site to over 1k in less than a year.
- Increased company visibility by launching new social media efforts, gaining a total audience of over 3k, and growing.
Content Manager
Rohan Law Firm
05.2022 - 12.2022
- Managed the production of digital assets such as social media videos, images and infographics.
- Researched industry trends and topics relevant to target audience needs.
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
- Ensured compliance with brand guidelines throughout all content materials.
- Reviewed analytics reports to measure success of existing campaigns.
NEWS DIRECTOR/DIGITAL CONTENT PRODUCER
WCHM Radio
01.2019 - 01.2020
- Developed engaging scripts for daily newscasts and crafted compelling content for online news articles.
- Utilized branded graphics in social media campaigns to enhance station's online presence and grow social media following.
- Created compelling material for the local morning show, fostering active engagement with listeners.
- Organized meeting dates and times for sales representatives.
- Managed commercial production for various clients and facilitated recording of weekend shows.
Education
Bachelor of Arts -
Piedmont University
12.2019
Skills
- Social Media Management
- Google Analytics
- Content Automation
- Canva
- Lightroom
- Email Marketing
- CMS Systems
- SEO
- Paid Social Media Advertising
- Trello & Notion
- Project Management
- Audience Engagement
Certification
- Content Marketing Certified, Hubspot Academy, 2020-01-01
- Social Media Certified, Hubspot Academy, 2020-01-01
Timeline
Content Manager
Rohan Law Firm
05.2022 - 12.2022
DIGITAL MANAGER
Poultry Times
01.2020 - Current
NEWS DIRECTOR/DIGITAL CONTENT PRODUCER
WCHM Radio
01.2019 - 01.2020
Bachelor of Arts -
Piedmont University
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