Hi, I’m
Rachel Green
Milwaukee,WI
Summary
Results-oriented, self-motivated, & team-focused Marketing Account Manager professional with 10+ years of marketing experience, and 5+ years of delivering effective digital marketing campaigns, content and collateral. Experience with brand management, SEO, digital marketing strategy, and social media engagement, helping companies and clients succeed. Bringing a positive, can-do attitude, and a desire to help companies and their clients succeed.
Overview
27
years of professional experience
Work History
360 Direct
MARKETING ACCOUNT MANAGER/Project Manager
10.2019 - 12.2023
Job overview
- Improved client website visibility through implementation of SEO strategy.
- Launched successful B2B digital marketing that increased website traffic.
- Increased client brand engagement with social media marketing strategy.
- Analyzed & reported on KPIs to demonstrate success of marketing campaigns.
- Coordinated with designer to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Contributed to company revenue growth by upselling services.
TAPCO
GRAPHIC DESIGNER/Project Manager
06.2016 - 07.2019
Job overview
- Managed showroom redesign project from start to finis, including providing updates on status, budget, and progress.
- Gave formal Powerpoint presentations to key managers
- Worked with other departments to create B2B marketing materials.
- Produced company recruitment video for website.
- Developed print materials, trade show spec sheets, brochures, catalogs, banners, posters & signs.
AdSerts
ACCOUNT SUPERVISOR/Graphic Designer
06.2011 - 06.2016
Job overview
- Learned ins & outs of clients' business to understand target audience.
- Developed and deepened relationships with clients by closely monitoring projects, providing information and resolving concerns.
- Developed creative designs for B2B print materials, banners and signs within allotted timeline.
- Ran email marketing campaigns on behalf of clients, using MailChimp.
- Oversaw my production designer's work, made edits, and gave feedback.
Rachel P Designs
BUSINESS OWNER
07.2006 - 06.2011
Job overview
- Created advertising with Kohls Corp. on contract basis, similar capacity as when I was a full time employee.
- Consulted with customers to assess needs and propose optimal solutions for design projects.
- Reduced budgetary expenditures by effectively negotiating production costs for clients, using print industry contacts.
- Volunteered at Our Next Generation teaching art & crafts (an after school program for inner city youth)
Kohl's Corporation
PRODUCTION DESIGNER
10.1999 - 07.2006
Job overview
- Executed designs that adhered to overall creative vision and direction.
- Handled multiple ads in different stages of revision & production.
- Proven successful work within tight deadlines & fast-paced environment.
- Worked with technical teams to effectively incorporate photography, correct products & visual representation.
Cardinal Stritch University
GRAPHIC DESIGNER/PRINT BUYER
09.1996 - 10.1999
Job overview
- Designed & produced University publication, B2C brochures, invitations & paid ads for all departments.
- Met with departments to determine needs, budget and timeline for all marketing pieces.
- Kept all projects within pre-determined budgets.
- Negotiated best print prices with printers for producing all internal print marketing materials.
- Placed orders for all print pieces with quality, quantity and other specification requirements.
Education
University of Wisconsin-MilwaukeeMilwaukee, WI
BFA from Graphic Communications
Google Analytics
Individual Certification
Skills
- Client relationship management
- Large account management
- Project management
- Digital marketing strategy
- Social media & Email marketing
- SEO / Keyword Research
- SEMrush, SEOptimer & Google Analytics
- Wordpress, Microsoft Office, Google Workspace
- Strategic planning, research & positioning
- Personal accountability
- Corporate marketing experience
- Ad marketing agency experience
Timeline
MARKETING ACCOUNT MANAGER/Project Manager
360 Direct
10.2019 - 12.2023
GRAPHIC DESIGNER/Project Manager
TAPCO
06.2016 - 07.2019
ACCOUNT SUPERVISOR/Graphic Designer
AdSerts
06.2011 - 06.2016
BUSINESS OWNER
Rachel P Designs
07.2006 - 06.2011
PRODUCTION DESIGNER
Kohl's Corporation
10.1999 - 07.2006
GRAPHIC DESIGNER/PRINT BUYER
Cardinal Stritch University
09.1996 - 10.1999
University of Wisconsin-Milwaukee
BFA from Graphic Communications
Google Analytics
Individual Certification
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