Rachel Jackson
Fairview,TX
Summary
Dynamic Client Success Manager with over five years of experience managing enterprise accounts, optimizing digital campaigns, and enhancing client satisfaction. Proven ability to leverage data-driven strategies that drive sales development and improve customer retention. Adept at fostering strong client relationships to ensure needs are met and exceeded. Committed to delivering exceptional service and measurable results in fast-paced environments.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Client Success Manager
IHeartMedia, Inc.
Remote
08.2024 - Current
- Serve as the primary post-sale point of contact for clients and cross-functional teams, ensuring seamless communication and successful campaign execution from launch through completion.
- Analyze performance data to develop comprehensive campaign recaps, deliver actionable insights, and provide strategic recommendations to support client retention, renewals, and future campaign planning.
- Monitor campaign performance against established KPIs, proactively optimize delivery, resolve trafficking and creative issues, and collaborate with cross-functional teams to maintain campaign success.
- Manage end-to-end campaign execution by coordinating timelines, deliverables, trafficking, and internal resources to ensure campaigns launch on schedule and deliver against booked commitments and revenue goals.
- Partner with Sales, Creative, Programming, Social, Research, Events, Ad Operations, Inventory Management, Finance, and Billing teams to align campaign objectives, maintain accurate documentation, and ensure timely billing reconciliation.
Senior Client Success Manager
LoudCrowd
Austin, Texas
02.2023 - 02.2024
- Managed portfolio of 30+ Enterprise accounts ($850K in Annual Recurring Revenue), serving as the primary client contact for all post-sale programs and executing post-sale programs in line with operational and sales initiatives.
- Leveraged campaign analysis to assess client marketing strategies, providing valuable insights and recommendations for campaign management optimization.
- Led all internal/external calls, communicating effectively digital media production timelines and deliverables, and ensured experience exceeded client expectations.
- Optimized digital marketing campaigns for clients to improve overall performance and exceed pre-determined benchmarks for sales development / sales initiatives.
- Oversaw several high-value accounts through effective Pre-Sale strategies, ensuring client satisfaction and retention at LoudCrowd (SaaS).
Client Relationship Manager
Harrell Investment Partners
Austin, Texas
05.2021 - 08.2022
- Lead client onboarding process in its entirety, overseeing all aspects of inventory management and proactively identifying client needs to ensure optimal client satisfaction and retention.
- Served as the primary point of contact for client service requests, providing critical thinking and troubleshooting on issues as they arose.
- Specialized in Reconciling Billing issues while maintaining strong relationships with clients, contributing to overall growth in revenue.
- Maintained high customer retention rates through a consistent drive to succeed, effective communication, and project management skills.
Marketing Consultant
Frito-Lay
12.2020 - 05.2021
- Conducted social media analysis that analyzes data from social media platforms to understand organic consumer behavior and identify strategic growth opportunities for Cheeto's and Dorito's.
- Leveraged Large Language Models (LLMs) to blend data from social media analysis with historical Frito-Lay sales performance reports.
- Provided strategic recommendations and data driven solutions to improve sales development and customer retention through digital media campaign management.
Marketing Communications Coordinator
YETI
Austin, Texas
06.2019 - 12.2019
- Utilized advanced analytics tools to compile social data for quarterly performance reviews and help identify areas of improvement for relationship management with external vendors.
- Developed more than 30 web pages of content for company intranet, administering ongoing site maintenance and creative expertise.
- Collaborated with product management and marketing teams to proactively identify patterns and large-scale issues, and develop impactful solutions through group coordination.
Education
Master of Science - Marketing
McCombs School of Business
Austin, TX05-2021
Bachelor of - Journalism, Minor: Business Administration
The University of Texas at Austin
05-2020
Skills
Google Analytics, Salesforce, Relationship Management Software, Adobe Creative Suite, Microsoft Office Suite, Interpersonal Skills, Project Management, Attention To Detail, Critical Thinking, Growth Mindset, Data analytics, Key performance indicators, Google Ad Manager, Client engagement
Certification
- Inbound Marketing Certified, HubSpot Academy, Mar 2024
- Notary Public Commission, The Office of Texas Secretary of State, May 2022
- Inbound Certified, HubSpot Academy, Jun 2024
Timeline
Client Success Manager
IHeartMedia, Inc.
08.2024 - Current
Senior Client Success Manager
LoudCrowd
02.2023 - 02.2024
Client Relationship Manager
Harrell Investment Partners
05.2021 - 08.2022
Marketing Consultant
Frito-Lay
12.2020 - 05.2021
Marketing Communications Coordinator
YETI
06.2019 - 12.2019
Bachelor of - Journalism, Minor: Business Administration
The University of Texas at Austin
Master of Science - Marketing
McCombs School of Business