Elevating SweetWater Brewing Company's brand through innovative design, I leveraged expert Adobe Suite skills and creative thinking to boost market share. My strategic approach to packaging and infographics creation, coupled with mentoring junior designers, enhanced team productivity and brand consistency. Achievements include leading a rebranding initiative that significantly increased stakeholder engagement.
Hi, I’m
Rachel Jackson
Fort Walton Beach,FL
Summary
Overview
17
years of professional experience
Work History
SweetWater Brewing Company
Senior Graphic Designer
05.2017 - 07.2024
Job overview
- Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
- Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Developed cohesive visual identities for clients, leading to increased brand awareness and market share.
- Mentored junior designers to foster their professional growth and enhance team productivity.
- Implemented design best practices, improving overall aesthetics and functionality across all platforms.
- Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
- Provided expert guidance on color theory, typography, layout principles, and other key design elements during project development phases.
- Enhanced brand recognition by developing innovative and visually compelling marketing materials.
- Created engaging presentations that effectively communicated complex ideas to diverse audiences.
- Streamlined design processes for increased efficiency and improved collaboration among team members.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Explored new techniques in graphic design trends keeping abreast of industry advancements.
- Conceptualized creative designs for print materials, banners, and signs.
- Developed creative design for print materials, brochures, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Met with customers to present mockups and collect information for adjustments.
- Completed final touches for projects before rollout.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Edited and enhanced existing artwork and graphics.
- Created artwork for product packaging and promotional materials.
- Developed original designs for print media, magazines and newspapers.
- Created original artwork for range of print, web and video projects.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Utilized typography techniques to create compelling designs.
- Developed graphics and visual content for social media campaigns.
- Developed infographics to better communicate complex data.
- Applied color theory and composition techniques to construct appealing designs.
Coca-Cola
Graphic Designer
01.2015 - 04.2016
Job overview
- Developed creative design for print materials, brochures, banners, and signs.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Completed final touches for projects such as images sizes and font selection.
- Completed final touches for projects before rollout.
- Researched industry trends to stay current on best practices in graphic design.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
- Collaborated closely with marketing teams to create cohesive designs for campaigns.
- Streamlined project workflows, ensuring timely delivery of design projects.
- Maintained up-to-date knowledge of design trends, ensuring modern and appealing creations.
- Achieved consistent look and feel across all company materials, reinforcing brand identity.
- Edited and enhanced existing artwork and graphics.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Created original artwork for range of print, web and video projects.
- Applied color theory and composition techniques to construct appealing designs.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Utilized typography techniques to create compelling designs.
- Cultivated mobile-friendly designs for variety of platforms.
- Developed infographics to better communicate complex data.
- Created digital image files for use in digital and traditional printing methods.
Teavana Tea Corp.
Creative Director
09.2007 - 06.2014
Job overview
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Streamlined creative processes for improved efficiency and team productivity.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Cultivated dynamic creative environment, encouraging innovation and experimentation among team members.
- Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
- Established comprehensive archive of all creative assets, improving organizational efficiency and resource management.
- Elevated brand identity with design and execution of comprehensive visual strategy, encompassing both digital and physical mediums.
- Fostered strong interdisciplinary collaboration, integrating marketing, design, and product development efforts to enhance project outcomes.
- Negotiated with vendors and contractors to secure cost-effective services without sacrificing quality, thereby optimizing project budgets.
- Boosted team creativity and productivity by implementing collaborative workshops and regular brainstorming sessions.
- Guided evolution of company's visual and messaging strategies, ensuring consistency across all communication channels.
- Generated substantial revenue growth by directing creation of compelling marketing materials that resonated with target audiences.
- Presented creative concepts and pitches to clients, securing approvals and maintaining client satisfaction.
- Led rebranding initiative, successfully capturing company's evolved mission and values, resulting in increased stakeholder engagement.
- Implemented cutting-edge design software and technologies, significantly improving project efficiency and output quality.
- Streamlined project management processes, enabling team to meet critical deadlines without compromising on creativity or quality.
- Orchestrated launch of new product line, from concept development to market introduction, achieving significant media attention and consumer interest.
- Conducted market research to inform creative direction, keeping projects aligned with current trends and consumer preferences.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Developed style guides to promote consistent branding across projects.
- Oversaw implementation of editing, color correction and other post-production processes.
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Conducted research and identified market trends to inform creative direction.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
Education
The Art Institute of Fort Lauderdale Inc Fort Lauderdale, FL
Bachelor of Arts from Advertising And Design
11.2005
University Overview
- Ranked in Top 1% of class
Skills
- Packaging Design
- Expert Adobe Suite
- Print design
- Infographics Creation
- Advanced Typography
- Presentation Design
- Creative concept development
- Brand identity design
- Color Theory Mastery
- Layout Design
- Wireframing and Prototyping
- Sketching abilities
- Digital illustration
- Adobe Creative Suite
- Image Editing
- Photography composition
- Logo design
- Graphic Design
- Illustration
- Image manipulation
- Attention to Detail
- Rough Sketching
- Creative Thinking
Hobbies: Photography, Art, Kayaking
Hobbies: Photography, Art, Kayaking
Concert and Pet Photography. Mixed Media Art, Painting, Typography.
Timeline
Senior Graphic Designer
SweetWater Brewing Company
05.2017 - 07.2024
Graphic Designer
Coca-Cola
01.2015 - 04.2016
Creative Director
Teavana Tea Corp.
09.2007 - 06.2014
The Art Institute of Fort Lauderdale Inc
Bachelor of Arts from Advertising And Design
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