RACHEL JOHNSON
THV11
Little Rock,AR
2
Languages
10
years of professional experience
Results-driven Digital Account Manager with expertise in aligning digital advertising strategies with client objectives. Demonstrates adaptability to evolving needs, ensuring effective project execution. Delivers exceptional customer service and fosters collaboration to enhance team performance.
Work History
Digital Accounts Manager
2 Years 7 Months- Managed digital advertising accounts, aligning campaign deliverables with client goals and station priorities.
- Coordinated campaign launches across web, mobile, and social platforms for consistent execution.
- Analyzed performance data and prepared reports to guide optimization recommendations.
- Built strong client relationships through proactive communication, responsiveness, and issue resolution.
Account Manager - Major Accounts
6 Years 7 Months- Supported contract administration, customer service, and order history processes for national advertisers, ensuring smooth operations.
- Acted as an extension of the sales team by providing assistance with order input, marketing communications, sponsorships, proposals, sales development, and sales material creation.
- Produced contract confirmations and sales activity reports, contributing to accurate revenue tracking.
- Acted as the primary liaison for Paid Programming advertisers, facilitating communication and collaboration.
- Coordinated events within Sales Department to enhance team engagement and collaboration.
Local Sales Assistant
1 Year 2 Months- Assisted with product pricing, marketing communications, sponsorship proposals, and sales packages.
- Supported product pricing, marketing communications, sponsorship proposals, and sales packages to enhance sales effectiveness.
- Planted business opportunities for sales professionals by cold calling and utilizing networking techniques.
- Greeted clients with friendly and welcoming attitude to increase customer satisfaction.
- Contributed to meetings and training aimed at refining strategies and maximizing profit potential.
- Generated order confirmations, revenue reports, and missing production reports.
- Identified business opportunities for sales professionals through cold calling and networking efforts.
Education
Bachelor of Arts (B.A.) - Mass Communications/Marketing
Skills
Digital Marketing
Account Management
Key account management
Decision-Making
Time Management
Relationship Building
Digital Advertising Strategy\
Problem-solving
Customer Relations
Languages
English - Fluent
French - Conversational
Timeline
Digital Accounts Manager
THV11
03.2024 - CurrentRead More
Account Manager - Major Accounts
KTHV (THV 11)
08.2017 - 03.2024Read More
Local Sales Assistant
IHeartMedia
05.2016 - 07.2017Read More
University of Arkansas at Little Rock
Bachelor of Arts (B.A.) from Mass Communications/Marketing
Read More