Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Rachel Leyer

Austin,TX

Summary

Passionate and action-oriented professional, skilled at managing client relationships, crafting targeted content, and engaging communities to drive loyalty and sales. Adept at applying creative solutions in fast-paced environments, mentoring team members, leveraging data-driven insights to optimize campaigns, and exceed business goals.

Overview

5
5
years of professional experience

Work History

Freelance Social Media Manager

Self employed
Austin, TX
02.2024 - Current
  • Develop and implement social media strategies that boost sales and brand awareness by leveraging trends, and tracking key performance metrics to drive audience growth and engagement.
  • Create targeted content and manage daily customer interactions across multiple brands, using strategic messaging to build strong relationships, and increase loyalty.
  • Plan and execute high-impact TikTok campaigns for beverage brands, generating multiple viral videos (100K+ views each), and growing follower bases from 1K to 5K within a year.

Lead Community Resource Advocate

SAFE Alliance
Austin, TX
08.2021 - Current
  • Actively manages over $1 million in funding for more than 20 high-needs client accounts, creating tailored action plans and resolving complex, time-sensitive issues through strategic problem-solving and resource coordination.
  • Led stakeholders through the grant process complexities by creating dynamic project timelines for accurate funding allocation.
  • Created streamlined case tracking systems and visual dashboards to monitor client progress, and optimize resource allocation.
  • Train and mentor new hires, providing guidance on client communication and account management to ensure team success and consistency.
  • Communicate strategic funding recommendations to executives, influencing decisions for optimal resource use.

Housing Stabilization Coach II

Supportive Living Solutions
St. Paul, MN
08.2020 - 08.2021
  • Successfully managed 23 diverse client accounts in three languages, navigating complex challenges, and delivering tailored solutions to drive client retention and satisfaction.
  • Mentored and coached four new hires, accelerating their onboarding and equipping them with key skills to excel in client relationship management and resource optimization.

Education

Bachelor of Arts - Global Studies: Human Rights and Justice, Spanish Studies, Sociology

The University of Minnesota - Twin Cities
Minneapolis, MN

Skills

  • Social media strategy
  • Content creation
  • Performance analytics
  • Critical thinking
  • Adaptability
  • Brand development
  • Problem solving

Accomplishments

  • Spanish Language Proficiency Exam
  • Community Engagement Scholar: Completed 400+ hours of community engagement
  • Viral content creation

Timeline

Freelance Social Media Manager

Self employed
02.2024 - Current

Lead Community Resource Advocate

SAFE Alliance
08.2021 - Current

Housing Stabilization Coach II

Supportive Living Solutions
08.2020 - 08.2021

Bachelor of Arts - Global Studies: Human Rights and Justice, Spanish Studies, Sociology

The University of Minnesota - Twin Cities

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