Rachel Pecka

• Led cross-functional client teams in developing and executing strategic marketing initiatives, transforming concepts into live events with significant impact by showcasing tech industry client’s thought leadership.
• Fostered relationships with client stakeholders to strengthen partnerships and streamline communication across complex workstreams.
• Directed teams ranging from 4 to 50 individuals, comprising internal staff and vendor partners, to achieve successful event execution. Oversaw simultaneous work-streams to promote effective communication and strategic alignment throughout the planning process.
• Directed project management for cross-functional teams, delivering multiple large-scale trade show booths and conferences on schedule and within budget.
• Mentored a team of director reports, providing guidance on professional development opportunities and career progression paths within the company.
• Managed event budgets of $500,000 - $5,000,000+ with attention to detail and always looking for opportunities to reduce costs by streamlining processes and finding efficiencies to deliver the best possible experience within the budget allocated.
• Assisted in EDI committee responsible for developing ERGs within company. Supported organization of calls and topics to foster community engagement.
• Key clients and projects:

Oversaw execution of Microsoft’s largest booths and experiences at third-party events including CES, Cannes Lions, Mobile World Congress and Hannover Messe. Managed multiple workstreams, including registration, content integration, production, and logistics across diverse industries and international locations.

Achieved successful launch of new Adobe event with road show format. Delivered first event within four weeks by effectively managing team and designing engaging experience. Established first event as a model for subsequent events in various cities.

• Led event planning initiatives to ensure successful execution of high-profile corporate events and activations.
• Managed vendor selection, negotiating contracts and ensuring service delivery aligned with event objectives.
• Developed detailed project timelines and coordinated logistics for multiple concurrent events.
• Streamlined processes for budgeting and resource allocation, improving overall efficiency in event planning operations.
• Oversaw on-site event execution, ensuring adherence to schedules and resolving any issues promptly during events.
• Cultivated a diverse portfolio of clients through exceptional relationship building and client satisfaction efforts.
• Key Events:

Disney’s tent at Mipcom in Cannes, France. Project managed the build-out of a tent into a large trade show booth with hospitality space, six meeting rooms, executive conference room, lounge and waiting area. Disney hosted over a thousand meetings in the space over the four-day event.

Bombardier LearJet Mock tour. Project management and key client contact for a tour of the LearJet mock airplane to various events, trade shows and airfields. Managed the logistics of the trade show and event assets including storage, transportation and installation of the booth at various shows annually.

• Directly managed a portfolio of clients, including Fox, NFL Network, and MTV, providing exceptional client support and careful management of budgets and business partnerships to retain the business year over year, growing annual programs and seeking out new partnership opportunities.
• Managed RFP process and contract negotiations for hotel room blocks, restaurants, transportation and activity vendors in order to design and oversee travel incentive programs, managing all pre-site travel planning and on-site coordination for groups between 10 and 50 people.
• Day-to-day management of the agency’s largest client, overseeing a year-round marketing initiative, preforming program analysis and reporting back to the client while making recommendations for program improvements.
• Enhanced agency service portfolio by integrating trade show booth design and project management capabilities.
• Guided and developed a team of two direct reports, optimizing workload distribution based on individual skills and expertise.
• Key Events:

Nickelodeon Kid’s Choice Awards client hospitality. Oversaw all travel arrangements, transportation, hotel, activities and show ready salon for a group of 50+ families attending the Kid’s Choice Awards as special guests of Nickelodeon.

NBC Jimmy Fallon Booth at VidCon. Project Managed the development and install of an interactive booth-space for Jimmy Fallon’s first appearance at VidCon attracting thousands of attendees to record their own lip-sync videos and resulting in millions of social media impressions.

• Led event planning and execution for large-scale promotional initiatives, ensuring client satisfaction and brand alignment.

• Directed execution of distinctive attendee experiences and educational sessions at Outdoor Retailer, ASD-Las Vegas and Interbike.
• Worked with the general show contractor and preferred vendors to place all orders for the AV, furniture, signage, stage, and any speaker special requirements ensuring all meeting rooms and spaces were properly set.
• Collaborated with show sponsors to execute and fulfill sponsorship agreements.
• Assisted in producing signage and specialized materials for various projects. Supported the development of unique sponsored spaces and content. Collaborated with teams to ensure timely delivery of materials.
• Oversaw comprehensive budgeting, pre-show planning, on-site production, and post-show payment reconciliations for assigned projects.
• Collaborated with senior management to design, market, and build the show, providing strategic recommendations for future cost-saving improvements and marketing initiatives.
• Designed and implemented initiatives with University of Utah Outdoor Recreation Program, fostering impactful learning experiences for students in outdoor recreation careers.