Rachel Prawdzik
Grand Rapids,MI
Summary
Results-driven Marketing Professional with expertise in lead generation and nurturing that drives revenue growth. Skilled in CRM platforms, including Salesforce and Marketo, with strong analytical capabilities to enhance campaign performance. Interpersonal skills support cross-functional collaboration, improving customer experience and achieving business goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Customer Marketing Strategist
Service Express
Grand Rapids
03.2022 - Current
- Drove revenue growth and increased wallet share through targeted cross-sell strategies within existing customer base
- Built and executed targeted email nurture campaigns (Marketo) across the buyer journey to improve retention and loyalty
- Generated high-quality leads and meetings through content syndication and BANT programs with vendors (TechTarget, DemandScience)
- Aligned marketing and sales to enhance lead handoff, improve conversion rates, and elevate customer experience
- Leveraged tools like 6sense, TechTarget, and DemandScience for account targeting, lead generation, and demand creation
Demand Generation Specialist
Service Express
Grand Rapids
03.2019 - 03.2022
- Crafted full-funnel messaging to connect with targeted prospects and elevate MQL quality
- Developed and launched email nurture programs (strategy, design, and copy) to enhance buyer journey and increase sales efficiency
- Managed national campaigns, trade show initiatives, and lead handoff processes to support pipeline growth and revenue generation
Market Response Representative
Service Express
Grand Rapids
10.2016 - 02.2019
- Led new market expansion initiatives to identify and capture growth opportunities
- Executed inbound/outbound strategies (email, content, social, events) to generate marketing qualified leads (MQLs) and build sales pipeline
- Optimized lead handoff, enhancing lead-to-opportunity conversion rates through improved sales alignment
- Supported launch of inbound marketing program to enhance buyer experience and sales efficiency
Sales Development Representative
Service Express
Grand Rapids
09.2014 - 09.2016
- Consistently exceeded meeting quotas through strategic lead generation and qualification
- Exceeded monthly meeting goals by employing a proactive and strategic approach to lead generation and qualification.
- Developed personalized outreach (scripts, emails, video) to improve prospect engagement and conversion
- Created personalized scripts, email outreach, and marketing videos to engage prospects and clearly communicate value propositions.
- Partnered with sales executives to drive pipeline growth and achieve revenue targets
- Managed pipeline in CRM (Salesforce) to ensure accurate tracking and timely follow-up on opportunities.
- Managed a growing pipeline of opportunities, employing CRM tools and sales methodologies to ensure accurate tracking and follow-up.
- Aligned cross-functional teams to optimize lead handoff and support revenue operationsLeveraged strong interpersonal skills to establish strategic partnerships with sales executives to increase pipeline and meet mutual business objectives.
- Collaborated cross-functionally with sales teams to facilitate smooth handoff of qualified leads, ensuring alignment of marketing efforts with revenue objectives.
Program Manager
Baudville/Hi5
Grand Rapids
05.2014 - 09.2014
- Managed Baudville’s comprehensive employee recognition platform, Hi5, enhancing daily recognition and annual service awards for employees and leaders at large organizations.
- Collaborated with HR leaders nationwide to develop tailored platforms that facilitate employee engagement and recognition for tenure and service.
- Led cross-functional teams to develop and implement employee recognition programs.
- Coordinated project timelines and resources for various organizational initiatives.
- Facilitated communication between stakeholders to ensure project alignment and progress.
Business Development Representative
West Michigan Glass Coatings
02.2013 - 05.2014
- Executed inbound and outbound sales strategies across residential and commercial sectors, enhancing customer engagement.
- Managed inbound inquiries and coordinated installation visits, ensuring seamless customer experience.
- Delivered lunch and learn presentations to businesses, promoting brand awareness and showcasing product capabilities and benefits.
Head Front Desk Coordinator
Regis Corporation
05.2012 - 05.2013
- Managed stylists, greeted cliental, managed, and scheduled appointments, processed transactions and issued receipts.
- Managed product inventory, orders, and the overall look and feel of the salon.
- Assured proper product visualization to manage and increase up-sells.
- Worked alongside of salon manager in opening, managing and closing Panopoulos salon.
Sports Marketing Coordinator
Davenport University
06.2010 - 05.2012
- Founded and scaled sports marketing department, defining strategy and optimizing processes
- Led sponsorships and partnerships, increasing brand visibility and expanding audience reach
- Executed integrated campaigns while managing budgets, timelines, and vendor relationships
- Aligned cross-functional teams to support business objectives and revenue goals
- Founded and scaled sports marketing department, establishing strategy and processes
Education
Master of Business Administration -
Davenport University
Grand Rapids, MI01-2013
Bachelor of Science - Business Administration
Davenport University
Grand Rapids, MI01-2011
Skills
- Campaign ideation and promotion
- Customer Engagement Campaigns
- Customer Retention Strategies
- Lead generation strategies
- Account-Based Marketing
- Customer Journey Mapping
- Digital Marketing
- Revenue Growth Optimization
- CRM Platforms (Salesforce, Marketo)
- Data analysis skills
- Content personalization
Certification
- Adobe Marketo Engage
- 6sense Fundamentals of Next Generation Marketing
- Ignite Your Influence
Timeline
Customer Marketing Strategist
Service Express
03.2022 - Current
Demand Generation Specialist
Service Express
03.2019 - 03.2022
Market Response Representative
Service Express
10.2016 - 02.2019
Sales Development Representative
Service Express
09.2014 - 09.2016
Program Manager
Baudville/Hi5
05.2014 - 09.2014
Business Development Representative
West Michigan Glass Coatings
02.2013 - 05.2014
Head Front Desk Coordinator
Regis Corporation
05.2012 - 05.2013
Sports Marketing Coordinator
Davenport University
06.2010 - 05.2012
Master of Business Administration -
Davenport University
Bachelor of Science - Business Administration
Davenport University