Rachel Samaroo Scheibe
Revlon/Elizabeth Arden
Mahwah,NJ
1
Certification
19
years of professional experience
Dynamic professional with over 15 years of experience in consumer packaged goods (CPG), packaging, design, and consulting. Proven ability to analyze data and transform insights into strategic actions that drive business growth and enhance profitability. Strong grasp of aesthetics and design principles supports the delivery of innovative solutions across various industries. Committed to leveraging expertise to create impactful results and elevate brand presence in competitive markets.
Work History
Manager, Global Package Development
5 Years 9 Months- Lead global packaging development and commercialization across hundreds of SKUs and product launches for Elizabeth Arden Skincare, Almay, and Revlon ColorSilk, supporting markets across the U.S., Canada, EMEA, South Africa, and China.
- Managed cross-functional product development end-to-end, overseeing concept-to-production execution spanning validation, commercialization, and manufacturing readiness across Marketing, R&D, Supply Chain, Purchasing, Finance, Industrial Engineering, and Commercial organizations.
- Managed strategic relationships with 30+ global suppliers and manufacturing partners to support technical feasibility assessment, supplier evaluation, cost analysis, issue resolution, and production readiness.
- Led design-to-value initiatives to reduce product and packaging costs through material optimization, component redesign specifications, manufacturing efficiency improvements, and alternative supplier solutions while maintaining quality and brand standards.
- Contributed to $400M in company savings through production insourcing and validation initiatives, partnering with cross-functional teams and suppliers to assess technical feasibility, manufacturing capabilities, and cost opportunities.
- Streamlined development processes to support faster commercialization timelines by removing non-value-added activities, including line trials when technically feasible, while sustaining required quality performance and production requirements.
- Evaluated packaging materials manufacturing processes and supplier capabilities to uncover innovative cost-effective solutions, delivering early-stage cost estimates and recommendations for business and marketing decision-making.
- Partner with global R&D teams, suppliers, and filling plants to establish testing parameters, validation protocols, and technical requirements, ensuring products meet application, quality, and manufacturing criteria.
- Lead cross-functional execution of merchandising, inventory, sales, and go-to-market initiatives, aligning stakeholders across Product Development, Marketing, Supply Chain, and Commercial teams to support successful launches.
- Drive operational efficiency through streamlined reporting, cross-functional alignment, and process improvements, improving visibility into project status, forecasts, timelines, and commercialization priorities.
Director of Design & Innovation
5 Years- Managed cross-functional collaboration to deliver award-winning global products and packaging animation, supporting unique AR experiences across UX and display for diverse high-end customers.
- Collaborated with clients and partners to interpret design briefs and translate abstract concepts into creative solutions aligned with project intent.
- Owned creative direction for innovative product strategy development and sustainable packaging lifecycle planning.
- Oversaw and mentored design and engineering teams, aligning cross-functional collaboration to drive strategy implementation and streamline parallel project workflows.
- Directed design and visual strategy for client/industry presentations and tradeshows to reinforce client brand awareness.
- Prepared and delivered industry trends presentation at Luxepack 2018.
- Partnered with domestic and offshore vendors and cross-functional partners to develop and implement strategic manufacturing procedures supporting consistent operations.
- Maintained client roster to support ongoing relationships across Grey Goose Vodka, Bacardi, Pernod Ricard, Warner Records, L Brands, Hayley Kiyoko, The Grateful Dead, Kate Spade, and Pfizer.
Product Design & Development Manager
6 YearsDesign Engineer
2 Years- Managed design and installation procedures for custom kiosk toppers, surrounds, and access control products to support bank and airport operations.
- Coordinated with VP of Production and fabrication team to develop production and manufacturing strategy for streamlined project workflow.
- Established project scope, design parameters, critical resource allocation, and execution timelines to support on-time delivery of all deliverables under strict quality restrictions.
- Monitored field measurements to support engineering workflows, leveraging engineering software to produce CAD models, manufacturing drawings, and prototypes for design viability evaluation.
- Created aesthetic and ergonomic design concepts with focus on ergonomic usability and ADA compliance, aligned with client specifications.
- Ensured accuracy of CNC production rendering files and programming to support reliable production renderings and animations.
- Collaborated on planning and design of welcome centers for Port Authority of New York and New Jersey.
- Configured and installed structurally designed arches featuring digital signage user information and kiosk systems across multiple terminals at JFK, LaGuardia, and Newark International Airports.
- Designed custom security enclosures and kiosks using SolidWorks and detailed assembly drawings
Education
User Experience Design Certificate - User Experience Design
Bachelor of Arts - Industrial Design
- Minor in Psychology
- Graduated Cum Laude
- Dean’s List
Bachelor of Science - Art History
- Study Abroad in Copenhagen, Denmark
- Danish International Study Abroad
Skills
Strategic planning
Staff training and development
Complex Problem-solving
Project management
Cross-functional teamwork
Negotiation
Budget control
Risk management
Effective communication
Team leadership
Decision-making
Relationship building
Accomplishments
- The Global Design & Advertising Award, American Graphic Design Award, International Excellence for the Visual Arts Award, The American Packaging Design Award, The Davey Award, Creativity International Awards
- Patent: Beverage Stirrer with NFC: No. US D862,959 S (Oct. 15, 2019), Patent: Vivaldi Software as a Service (SAAS): Registration No. 5,376,971 (Jan. 9, 2018), Patent: Beverage Juicer/Shaker: No. D722,804 (Feb. 24, 2015), Patent: Food Infuser: No. US D661,956 S (Jun 19, 2012)
Affiliations
- Juror for the International Design Excellence Award (IDEA) Sponsored by Industrial Design Society of America (IDSA) (2022 - 2024)
- Member of Phi Sigma Pi National Honor Fraternity (2004 to Present), Member of Industrial Design Society of America (2004 to Present), Member of American Marketing Association (2012 to 2014)
Certification
User Experience Design Certificate, (June 2022) Cornell University
Toolkit
Adobe Creative Suite, Microsoft Suite, Blender, Autodesk Inventor, Fusion 360, SolidWorks Visualize, KeyShot, Workfront, SAP, Interspec, Agile, WordPress, MailChimp, Figma, Smartsheet, Bascamp
Timeline
Manager, Global Package Development
Revlon/Elizabeth Arden
01.2021 - CurrentRead More
Director of Design & Innovation
IBC Shell Packaging
01.2016 - 01.2021Read More
Product Design & Development Manager
IBC Shell Packaging
01.2010 - 01.2016Read More
Design Engineer
Parabit Systems
01.2008 - 01.2010Read More
Cornell University
User Experience Design Certificate from User Experience Design
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Rochester Institute of Technology
Bachelor of Arts from Industrial Design
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Syracuse University
Bachelor of Science from Art History
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