Rachel Schrom

Direct regional enrollment and marketing performance across a 10-school Montessori network. Partner with campus and corporate leadership to increase lead conversion, improve family experience, and drive revenue.

Key Achievements

• Raised tour-to-enrollment conversion to 40%, outperforming company expectation of 30%.
• Influence enrollment outcomes across Infant, Toddler, and Children’s House programs representing millions in annual tuition revenue.
• Implement consistent follow-up systems, CRM usage, and reporting standards across campuses.
• Coach school leaders and front-line teams on consultative sales, urgency, and objection resolution.
• Support campuses requiring enrollment stabilization or turnaround.
• Analyze lead flow, tour performance, and yield to guide marketing investment.
• Strengthen community partnerships and event strategies to expand prospect pipelines.
• Act as liaison between field operations and corporate marketing.

• Achieved $2.5M in sales within first seven months; projected $3.3M in sales for 2025.
• Guided customers through home remodeling process from initial consultation to project completion.
• Conducted lead prospecting and established realistic budgets for clients.
• Developed detailed bids and presented them to homeowners to facilitate sales closure.
• Negotiated pricing effectively, achieving closing rates exceeding 70% against company standard of 50%.
• Transferred projects seamlessly to production teams, ensuring smooth execution.
• Followed up consistently throughout project timelines to enhance customer satisfaction.
• Secured referrals and repeat business upon project completion.
• Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
• Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.

• Oversaw implementation of operational strategy, driving growth and efficiency across departments.
• Collaborated with COO and department directors to establish structure for over 250 employees nationwide.
• Monitored budget and utilized operational resources.
• Set strategic goals and aligned objectives through effective communication with support stores.
• Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
• Developed initiatives focused on profitability, workplace health, employee retention, and customer satisfaction.
• Established consistent policies across all company locations and operations.
• Evaluated company performance by analyzing key performance indicators and metrics.
• Guided area managers and team members daily using servant leadership principles.
• Created and delivered training programs on new practices to enhance employee development.

• Generated personal revenue contribution of over $1,600,000 from January 2017 to January 2018.
• Achieved performance goals of an 85% average closing rate (company standard is 70%).
• Led a team of consultants, including, Health Coaches, Nutritionists and Registered Dietitians.
• Provided ongoing training and development for team members.
• Set priorities and tasks to enhance daily business productivity.
• Reviewed and updated business plans while identifying growth opportunities.
• Managed budget, spending, P&L statements, and payroll across multiple locations.
• Guided clients through weight loss journeys with weekly individual meetings.