Rachel Sharpe
Summary
Experienced communications professional with a proven track record of driving high-impact messaging, maintaining brand consistency, and managing trust. Skilled in leading cross-functional campaigns that align with organizational goals to build brand reputation and foster positive perception. Expertise in strategic planning, media relations, thought leadership, executive visibility, and both internal and external communications. Adept at cultivating cross-functional relationships and delivering results in fast-paced, dynamic environments.
Overview
7
7
years of professional experience
Work History
Senior Manager, Corporate Communications
Bumble
10.2024 - 03.2025
- Acted as key agency contact, overseeing communications plans and managing inbound media requests to ensure alignment with Bumble's core values.
- Led the external employee speaking engagement program in partnership with the Head of Employer Brand to streamline external company spokespeople.
- Supported internal communications by crafting key messaging for major news announcements and the weekly newsletter, ensuring consistency across channels.
- Promoted Bumble's diversity, social impact, and philanthropic efforts, including donation initiatives, in collaboration with the Social Impact and Diversity, Equity, and Belonging teams.
- Managed the corporate website and LinkedIn page to strengthen Bumble's reputation and visibility, while developing content and building thought leadership for the Chief People Officer's LinkedIn.
Associate Vice President, Director, Supervisor
5W Public Relations
05.2022 - 10.2024
- Led media strategy and execution for public companies including e.l.f. Beauty, Therabody, and CarParts.com, contributing to the growth of the company's retail, corporate comms, and HR tech verticals.
- Managed the daily workflow of nine accounts, acting as the primary point of contact for clients and providing regular status updates to direct supervisors.
- Maintained strong client relationships, serving as the senior voice to manage expectations and maximize partnerships with 5W, while offering strategic guidance and proactively addressing client needs.
- Led interviews for new hires, contributed to new business pitches, and identified and pursued new business opportunities.
- Provided on-site support for clients at major trade shows, including Samsung at CES and the Samsung Developer Conference, and traveled to lead new client planning and kickoff meetings.
Manager, Associate, Senior Associate
Weber Shandwick
10.2019 - 05.2021
- Developed and executed integrated marketing communications plans for product launches, brand campaigns, and announcements, integrating owned, earned, and paid strategies to exceed KPIs.
- Acted as day-to-day account lead for a leading professional services firm, overseeing activities, leading media relations strategy, mentoring junior staff, and managing a $300K yearly budget.
- Spearheaded client's first celebrity-brand partnership, working with talent agency, SMT vendor, and legal on contract negotiations, leading media efforts that resulted in 300M+ impressions.
- Managed logistics for high-profile media event featuring TIAA's new CEO, CMO, and celebrity spokesperson Laila Ali.
- Crafted brand messages, long-form articles, thought leadership content, and internal communications materials targeted toward B2C and B2B audiences.
- Managed timelines and collaborated with cross-functional teams to execute projects on schedule and within budget.
- Secured placements in national outlets including CNBC, Reuters, Politico, Fortune, Forbes, Cheddar, and Bloomberg.
Assistant Account Executive
Ogilvy Public Relations
10.2017 - 09.2018
- Led sponsored content initiative, developing timelines, social posts to amplify content, and a paid media strategy.
- Managed relationships with reporters, vendors, stakeholders, and agency partners, serving as the primary point of contact.
- Developed pitches, media alerts, spokesperson briefing documents, internal communications materials, and social calendars.
- Liaised directly with clients on project status through email, weekly status calls, and in-person meetings.
Education
B.S. - Public Relations, Minor in Leadership
University of Florida
Gainesville, FL05.2017
Skills
- Leadership and management
- Media relations
- Content creation
- Strategic planning
- Client relationship management
- Cross-functional collaboration
- Thought leadership
- Corporate communications
- Project management
- Brand messaging
- Employee engagement
- Partnership development
Awards
- 2022 Finalist in Ragan's Media Relations Awards
- 2020 winner of PRWeek and The Holmes Report SABRE Award
- 2019 winner of The Holmes Report SABRE Award and PRSA Bronze Anvil Award
- Shortlisted by PRWeek and The Holmes Report, Al Neuharth Free Spirit and Journalism Award, Freedom Forum, Silver Knight Nominee, The Miami Herald.
Timeline
Senior Manager, Corporate Communications
Bumble
10.2024 - 03.2025
Associate Vice President, Director, Supervisor
5W Public Relations
05.2022 - 10.2024
Manager, Associate, Senior Associate
Weber Shandwick
10.2019 - 05.2021
Assistant Account Executive
Ogilvy Public Relations
10.2017 - 09.2018
B.S. - Public Relations, Minor in Leadership
University of Florida
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