Rachel Sowinski
Saint Paul,MN
Summary
Creative marketing professional with hands-on experience in social media management, branding, and event marketing. Skilled at developing engaging campaigns and using audience insights to drive brand growth and community engagement.
Overview
6
6
years of professional experience
Work History
Marketing and Events Coordinator
Raw Deal
Menomonie, Wisconsin
02.2023 - Current
- In a 6-month period, grew Facebook audience by 57.7% while achieving a 7.1% engagement rate, and increased Instagram following by 22.5% with a 24.8% engagement rate through targeted content and campaign execution.
- Created engaging social media content for Instagram and Facebook, reaching 3,500+ followers to promote events, specials, and brand initiatives.
- Planned and coordinated 3–5 monthly events, managing marketing, scheduling, logistics, and guest experience.
- Managed customer and partner communications via email and social media, supporting public relations and community engagement.
- Delivered high-quality customer service while balancing marketing, communication, and operational responsibilities.
Server/Bartender/Shift Manager
Stout Craft Company
Menomonie, Wisconsin
09.2020 - 06.2022
- Supervised and trained 5–10 team members per shift, delegating tasks to maintain high service standards in a fast-paced environment.
- Maintained operational efficiency during high-volume shifts, balancing staff coordination and service delivery.
- Assisted in planning and executing 10–15 banquet events per year for up to 200 guests, coordinating staff, logistics, and event setup.
Education
Digital Marketing Technology
University of Wisconsin-Stout
Menomonie05.2027
Skills
- Social Media Management (Instagram, Facebook, TikTok, Meta Business Suite)
- Content Creation & Digital Design (Canva, Adobe Creative Suite: Illustrator, InDesign, Photoshop)
- HTML5, CSS3 (Flexbox, Grid, responsive design), CSS animations, basic JavaScript, Bootstrap
- Event Marketing & Coordination
- Brand Marketing & Strategy
- Email Marketing & Customer Communication
- Customer Experience & Public Relations
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
Timeline
Marketing and Events Coordinator
Raw Deal
02.2023 - Current
Server/Bartender/Shift Manager
Stout Craft Company
09.2020 - 06.2022
Digital Marketing Technology
University of Wisconsin-Stout