Summary
Overview
Work History
Education
Skills
Timeline
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Rachel Volkman

Rachel Volkman

Wilsonville,OR

Summary

Enthusiastic Marketing professional skilled at planning, executing, and optimizing B2B online marketing strategies. Excels at working under pressure and adapting to new situations. Flexible team player with excellent analytical, organizational, and decision-making skills.

Overview

3
3
years of professional experience

Work History

Contract Digital Marketing Specialist

Siemens
08.2022 - Current
  • Plan, build, & execute global email nurture campaigns for multiple industries in 9 languages.
  • Collaborate with stakeholders to develop and execute global 3rd party promotions, including email, ad placements, and content syndication.
  • Track and report on campaign metrics to improve performance and make recommendations.
  • Maintain a deep understanding of the individual target audiences to develop strategies that optimize spending across relevant online sites and support campaign objectives.

Marketing Manager

Fox Real Estate Group
10.2021 - 08.2022
  • Designed & executed marketing copy, images, videos, emails campaigns, customer events, and other collateral for 3 different Real Estate Offices.
  • Increased Social Media reach by 205% using combinations of Organic and Paid marketing.
  • Evaluated consumer preferences, behaviors, market trends, and data to adjust and enhance campaigns.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media, and content creation.

Assistant Executive Director

Bonaventure Senior Living
06.2021 - 10.2021
  • Managed $150,000+ in monthly rent payments and balanced books accordingly.
  • Managed 6 departments to increase productivity and maintain staffing.
  • Cultivated relationships with families, health care professionals, and community.
  • Second in charge of facility operations and managed 120+ resident's experiences and family requests.

Sales and Marketing Manager

Bonaventure Senior Living
10.2020 - 10.2021
  • Increased units sold by 12% in 6 months.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Analyzed and reported data for improved strategies.
  • Managed 1000+ leads and prospects through CRMs tool.

Education

B.A. - Marketing

Portland State University
Portland, OR
06.2020

Skills

  • Campaign Performance Tracking
  • Campaign Execution
  • Data Analytics
  • Database Management
  • Exceeding Quotas
  • Promotional Events
  • Email Automation Software
  • Project management
  • Complex Problem Solving
  • Microsoft Office

Timeline

Contract Digital Marketing Specialist

Siemens
08.2022 - Current

Marketing Manager

Fox Real Estate Group
10.2021 - 08.2022

Assistant Executive Director

Bonaventure Senior Living
06.2021 - 10.2021

Sales and Marketing Manager

Bonaventure Senior Living
10.2020 - 10.2021

B.A. - Marketing

Portland State University

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Rachel Volkman