Rachel Walsh
Saint Charles,MO
Summary
Dynamic Social Media Manager with a proven track record in enhancing brand visibility and follower engagement through strategic digital initiatives. Expertise in analyzing market trends to craft targeted marketing strategies, leading to successful partnerships with top influencers. Notable achievements include improving product positioning and executing integrated plans that drive measurable results. Strong analytical skills and effective communication contribute to informed business decisions in a fast-paced environment.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
Forward Marriage
St. Louis, MO
12.2022 - Current
- Generated, edited, published and shared daily content (original text, images, video or HTML) that built meaningful connections and encouraged community members to take action
- Analyzed key metrics to measure the success of campaigns regularly.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Built and executed a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Community Outreach Coordinator
Gateway River Church
St. Louis, MO
08.2021 - 12.2021
- Developed press releases, brochures, and other marketing material
- Served in various leadership roles to plan and manage community initiatives.
- Organized outreach events to promote the services of the organization and receive donations
- Developed and implemented community outreach programs to increase public awareness of organization's mission.
- Found venues and buildings to house the outreach events
- Organized the layout of food and activities
Barista
Starbucks
St. Charles, MO
08.2024 - Current
- Customer service: Provided a friendly environment, addressed customer needs, and resolved inquiries
- Food and beverage preparation: Prepared and served hot and cold drinks, sandwiches, and baked goods
- Cash handling: Counted, organized, and balanced cash drawers, filled out cashier slips, and made deposits
- Trained new baristas on coffee-making techniques, customer service standards, and operational procedures.
- Teamwork: Collaborated with other employees to complete tasks
- Attention to detail: Ensured that tasks are completed thoroughly and in accordance with quality and safety standards
Paralegal Intern
Linton Robinson & Higgins Litigation Attorneys
Miami, FL
04.2021 - 08.2021
- Interacted with scores of clients and assisted with case organization
- Prepared summary reports on the research for case attorneys
- Placed all relevant documentation into client case files
- Conferred with clients and other involved parties to gather and track case information
Education
Bachelor of Arts - Marketing
Lindenwood University
St Charles05-2025
Skills
- Marketing strategy
- Content optimization
- Visual storytelling
- Social media marketing
- Content scheduling
- Copywriting
- SEO
- Performance tracking
- Audience outreach
- Digital Marketing
Timeline
Barista
Starbucks
08.2024 - Current
Social Media Specialist
Forward Marriage
12.2022 - Current
Community Outreach Coordinator
Gateway River Church
08.2021 - 12.2021
Paralegal Intern
Linton Robinson & Higgins Litigation Attorneys
04.2021 - 08.2021
Bachelor of Arts - Marketing
Lindenwood University
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