Rachel Williams
Summary
Dynamic sports management professional skilled and experienced in professional and collegiate athletic operations. Proven success in retail operations, sales support, event coordination, and customer service. Strong background in marketing, promotions, and administrative management with excellent teamwork, leadership, and communication skills. Dedicated to enhancing fan engagement, optimizing operations, and supporting organizational growth within the sports industry.
Overview
4
4
years of professional experience
Work History
Retail Operations Supervisor- Game Day Staff
Atlanta Braves
Smyrna, GA
04.2022 - Current
- Supervise game day retail operations in a fast paced environment, ensuring efficient execution and exceptional guest experiences.
- Lead and mentor game day staff by providing direction, training, and operational support while fostering a collaborative, high performing team culture.
- Coordinate daily store operations, including merchandising, inventory management, and operational readiness before, during, and after events.
- Build positive relationships with fans and internal employees while maintaining a high standard of professionalism and customer service.
- Train new employees on company policies, operational procedures, and guest service expectations.
NIL Coordinator and Retail Licensing Intern
Georgia Southern Athletics
Statesboro, GA
01.2025 - 05.2025
- Assisted student-athletes in identifying, developing, and managing Name, Image, and Likeness (NIL) partnership opportunities.
- Coordinated communication between student-athletes, businesses, and university personnel to facilitate partnership opportunities.
- Organized documentation and tracked partnership activity while ensuring timely follow-up and attention to detail.
- Supported educational programming focused on personal branding, marketing strategies, and professional development.
Student Compliance Coordinator
Georgia Southern Athletics
Statesboro, GA
03.2024 - 05.2024
- Reviewed and evaluated NIL agreements to ensure compliance with NCAA regulations and institutional policies.
- Managed confidential documentation and maintained accurate compliance records for student-athletes.
- Conducted research on NCAA legislation and communicated regulatory updates to athletic department personnel.
Game Day Operations Staff Member
Savannah Bananas
Savannah, GA
09.2023 - 09.2023
- Collaborated with the organization to fulfill end-of-season requirements effectively.
- Delivered customer support by resolving issues and providing solutions in a timely manner.
- Offered flexible support to different departments to keep operational efficiency.
Education
Bachelor of Science - Sports Management
Georgia Southern University
Statesboro, GA05-2025
Skills
- Event Management
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Task delegation
- Performance monitoring
Timeline
NIL Coordinator and Retail Licensing Intern
Georgia Southern Athletics
01.2025 - 05.2025
Student Compliance Coordinator
Georgia Southern Athletics
03.2024 - 05.2024
Game Day Operations Staff Member
Savannah Bananas
09.2023 - 09.2023
Retail Operations Supervisor- Game Day Staff
Atlanta Braves
04.2022 - Current
Bachelor of Science - Sports Management
Georgia Southern University