Rachel Denise Collingwood
Castle Rock,CO
Summary
Results-driven Head of Sales known for high productivity and efficiency in task completion. Specialize in strategic planning, customer relationship management, and market analysis. Excel in negotiation, team leadership, and problem-solving to achieve sales targets and drive business growth.
Overview
17
17
years of professional experience
Work History
Head of Sales
Google Fiber
Denver, Colorado
11.2023 - Current
- Led sales strategy development for expanding fiber optic services in new markets.
- Analyzed market trends to identify growth opportunities and inform sales initiatives.
- Collaborated with marketing to create targeted campaigns for diverse customer segments.
- Established relationships with key stakeholders to drive partnership opportunities.
- Evaluated performance metrics to refine sales processes and improve team efficiency.
- Directed a team of regional sales managers, providing guidance on successful sales tactics.
- Identified potential new markets and developed strategic plans for expansion into those markets.
Director, Sales and Marketing Operations
Comcast Cable
Denver, CO
11.2008 - 11.2023
- Coordinated activities with other departments to expedite work and improve interdepartmental performance.
- Managed staff, financials and key performance indicators to facilitate business operations.
- Cultivated and maintained relationships to promote positive work culture.
- Recruited, hired and trained employees on operations and performance expectations.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Worked with department managers to formulate annual budgets.
- Leveraged market knowledge and studied competitive landscape to drive revenue.
- Developed and implemented strategic sales plan to accommodate corporate goals.
Community Account Manager
Comcast Cable
St. Paul, MN
- Extended leadership experience in multiple Twin Cities submarkets
- Partnership with all local sales teams to ensure growth of the business in our MDU space
- Collaboration with identifying a new build process to increase penetration market wide
- Increased connect performance by 5% in 6 months’ time.
- Identified accounts with shrinking revenue and addressed ‘at risk' customers, reaching out to these accounts to ensure retainment
- Maximized ROI of campaigns by analyzing performance, response rates, and results
- Regularly researched market and competitors to effectively anticipate opportunities and threats, in several markets Monitored plans to proactively adjust strategies and maintain progress against results
Field Sales Operations Manager
Comcast Cable
St. Paul, MN
- Lead Sales and Marketing Operations on an interim basis
- Identified relationship opportunities with our internal and external partners
- Tactical planning and execution in competitive footprint
- Managed an Event and Special Marketing budget of $909, 000
- Lead Subscriber Ops Review with local Senior Leadership
- Direct impact and involvement with channel forecast and growth meetings for the Sales and Marketing team
- Lead Market Research Analyst team on an interim basis
- Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes
- Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity
- Developed, maintained, and deepened strategic partnerships with agencies and vendors
Retail Market Manager
Comcast Cable
St. Paul , MN
- Lead retail as interim Director from August of 2016 to October of 2016
- Achieved top 10% results earning Elite ranking (2)
- Executed on several new key sales tactics that improved conversion rate by 187% YoY
- Increased customer experience results by 113% YoY
- Created a professional development program, resulting in a promotion rate of 80%
- Drove and achieved year over year revenue generating unit’s growth of 119%
- Increased Xfinity Stores Power Rankings YoY by 7 spots.
Education
BBA - Business Management, Communications
University of Phoenix
Tempe, AZ01-2027
Skills
- Sales Enablement
- Sales Leadership
- Analytical thinking
- Budget Preparation
- P&L Management
- Market Research
- Problem- solving
- Strategic thinking
Honors and Accomplishments
Denver Leadership Academy Graduate
Twin Cities Elite Winner - 2011, 2012, 2014, 2016
Linked to Leadership Graduate
Sales and Marketing Larger Life Award Winner
Quattro Leadership Development Graduate
Hiring Excellence Trainer
Timeline
Head of Sales
Google Fiber
11.2023 - Current
Director, Sales and Marketing Operations
Comcast Cable
11.2008 - 11.2023
Community Account Manager
Comcast Cable
Field Sales Operations Manager
Comcast Cable
Retail Market Manager
Comcast Cable
BBA - Business Management, Communications
University of Phoenix